Lead Business Systems Analyst, Engineering - Personalization

Scotiabank; Toronto; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Diversity and inclusion initiatives

Tuition assistance

Flexible vacation and personal days

Job summary

A leading bank in the Americas is seeking a Lead Business Systems Analyst in Toronto to drive personalization capabilities across their projects. This role involves leading requirements gathering, backlog refinement, and collaborating with cross-functional teams. The ideal candidate will have over 8 years of experience in business analysis within large organizations, along with a technical degree. Strong communication skills and experience with MarTech platforms will contribute to success in this position. Opportunities for growth and a rewarding culture await the right individual.

Qualifications

• 8+ years of experience in business analysis with large enterprises.
• Experience in digital marketing, personalization, and MarTech.
• Excellent verbal and written communication skills.

Responsibilities

• Lead backlog refinement, story grooming, and UAT planning.
• Gather requirements and create use cases with stakeholders.
• Monitor project progress and recommend improvements.

Skills

Business analysis

Technical documentation

Stakeholder management

Communication skills

Problem-solving

Time management

Education

Bachelor's degree in a technical field

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Jira

Confluence

Job description

Lead Business Systems Analyst, Engineering - Personalization

Requisition ID: 244663
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
We are committed to investing in our employees and helping you continue your career at Scotiabank.

Scope: Large-scale enterprise-wide project to accelerate personalization capabilities across our stack (targeted propensity-driven lists, marketing journey and sales conversion funnels). This role will be sitting within the Engineering function of an agile Project Squad helping identify business needs and translating them into technical solutions across multiple stakeholders.

Responsibilities

• In partnership with Technology Delivery and Product partners, lead the backlog refinement, execution and delivery through effective story grooming, UAT planning, technical and business knowledge and stakeholder management.
• Facilitate marketing and GTM (Go-To-Market) requirements gathering and design sessions with multiple stakeholders to extract requirements and turn them into use cases, business rules, user stories, sequence diagrams and process flows.
• Determine operational objectives by studying business functions, gathering information, and evaluating output requirements and formats.
• Improve systems by studying current practices and designing modifications.
• Recommend controls by identifying problems and writing improved procedures.
• Monitor project progress by tracking activity, resolving problems, publishing progress reports, and recommending actions.
• Maintain system protocols by writing and updating procedures.
• Direct day-to-day activities in a manner consistent with our risk culture and the relevant risk appetite statement and limits and communicate it throughout the team.
• Create an environment in which your team pursues effective and efficient operations of their respective areas while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to risk and compliance.

Skills & Qualifications

• Bachelor's degree in a technical field such as computer science, computer engineering or related field required.
• 8+ years of previous experience as a Business Analyst, experience in large enterprise organizations, FI preferred with a focus on Digital/Marketing/Personalization/MarTech/GTM/Sales Enablement.
• 1-2+ years of experience with planning/analysis of business requirements for system changes and enhancement.
• Experience working cross-functionally with a variety of end-users.
• Experience working with MarTech platforms including Adobe Experience Platform (AJO, RT-CDP, Target), Pega CDH, Salesforce Marketing Cloud or any other GTM and Personalization platforms.
• Experience with Jira/Confluence (nice to have).
• Excellent written, presentation, and verbal communication skills to work well with technical peers and business stakeholders at different levels within the organization.
• Excellent interpersonal skills to collaborate and work closely with external vendors.
• Ability to analyze complex situations and problems and do the necessary research using multiple sources of information to arrive at innovative solutions.
• Ability to work as part of a team, as well as work independently or with minimal direction.
• Good time management and organizational skills to effectively manage high-scale project.

What’s in it for you?

• Diversity, Equity, Inclusion & Allyship – We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias‑free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employees to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans.
• Accessibility and Workplace Accommodations – We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove, and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements.
• Upskilling through online courses, cross‑functional development opportunities, and tuition assistance.
• Competitive Rewards program including bonus, flexible vacation, personal, sick days, and benefits will start on day one.
• Community Engagement – no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs.

Location

Toronto, Ontario, Canada

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

We value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.

Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.