Lead Analyst, Audience Research (English Services) (Telework/Hybrid)

Canadian Broadcasting Corporation; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

The Canadian Broadcasting Corporation is seeking a Lead Analyst for Audience Research to support audience growth for English Services. This hybrid position involves overseeing qualitative and quantitative analyses, leading a team, and providing actionable insights for programming and revenue strategies. The ideal candidate will have extensive experience in audience measurement and a strong understanding of media analytics.

Qualifications

• Proficiency in linear television and digital audience measurement.
• Experience in reporting key performance metrics.
• Ability to evaluate research needs and recommend approaches.

Responsibilities

• Oversee analyses of qualitative and quantitative research.
• Lead and support a team of research analysts.
• Prepare regular reports and handle ad hoc requests.

Skills

Advanced analytics with NLogic software

Understanding of VAM data

Knowledge of digital metrics

Experience with Comscore

Understanding of podcast analytics

Knowledge of Consumer Panel Data

Data visualization skills

Proficiency in Google Suite

Proficiency in Microsoft Office tools

Job description

Position Title:

Lead Analyst, Audience Research (English Services) (Telework/Hybrid)

Status of Employment:

Permanent

Position Language Requirement:

English

Language Skills:

English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes are driven by embodying values such as creativity, integrity, inclusiveness, and relevance.

Do you have the ability and drive to thrive in this dynamic industry? Whether in front of the camera, on air, online, or behind the scenes, you will join a team dedicated to making connections and telling stories important to Canadians.

Unposting Date:

2025-06-02 11:59 PM

Work Arrangement:

This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Your role

The Lead Analyst will oversee analyses of qualitative and quantitative research to support audience growth for CBC English Services Entertainment, Factual, and Sports, and leverage these findings for monetization in Media Solutions. The candidate will lead and support a team of research analysts.

This role requires proficiency in both linear television and digital audience measurement, with extensive experience in reporting key performance metrics and providing actionable insights.

The Lead Analyst will evaluate research needs, recommend approaches and tools, and assess information requirements for decisions related to competitive landscape, audience targeting, programming, revenue strategies, advertising data, content performance, scheduling, promotional campaigns, and strategic planning.

You will work with Senior Analysts and Analysts to delegate responsibilities, prepare regular reports, and handle ad hoc requests on various timelines.

Technical Skills Required

• Advanced analytics with NLogic software (Instar TV) and Numeris metrics.
• Understanding of VAM data and cross-platform data analysis.
• Knowledge of digital metrics for content and revenue growth.
• Experience with Comscore for online performance measurement.
• Understanding of podcast analytics (Triton).
• Knowledge of Consumer Panel Data (Vividata).
• Utilization of Advertising Expenditure data sets (Vivvix, CBC internal).
• Experience mining multi-platform data and generating insights.
• Thorough understanding of media environment and technical aspects of audience measurement.
• Knowledge of CBC programming and strategic objectives.
• Data visualization and dashboard creation skills (Google Looker, Power BI).
• Proficiency in Google Suite and Microsoft Office tools.

Media Research Skills

• Deep knowledge of current social science research methodologies applicable to media.
• Experience mining multi-platform data and storytelling for stakeholders.
• Understanding of CBC programming and related strategies.
• Initiative and creativity in research problem-solving, methodology design, and data analysis.
• Strong communication skills for presenting research insights.

Leadership Skills

• Ability to respond to diverse stakeholders and delegate tasks effectively.
• Experience training and supporting team members.
• Leadership in achieving project deadlines and managing priorities.
• Diplomatic handling of confidential and sensitive issues.

Candidates may be tested on skills and knowledge. Only selected candidates will be contacted for interviews. Background checks, including criminal record checks, will be conducted for those advancing in the process.

CBC/Radio-Canada values diversity and is committed to inclusion. For accommodations, contact [e-mail]. Please review our Code of Conduct and conflict of interest policies on our website.

Location and Other Details

Primary Location: Broadcast Centre, 205 Wellington St. W., Toronto, ON

Number of Openings: 1

Work Schedule: Full-time