Lead, Ad Revenue & Analytics

Zynga; Toronto; On-site; CAD 96,000 - 131,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

14 paid holidays per year

Vacation 15–25 days

Sick days

Employee stock purchase program

Job summary

Zynga seeks a strategic Ad Revenue & Analytics Lead to own end-to-end analytics and optimization for Zynga’s advertising inventory across its mobile game portfolio. You will drive cross-functional initiatives, mentor analysts, and translate complex data into strategies that move the business forward.

This high-visibility role blends technical rigor with business leadership, requiring expertise in SQL, Python/R, and BI tools.

Qualifications

• Bachelor’s degree in a quantitative field.
• 5+ years of experience in a data-intensive analytics role.
• Prior experience in mobile gaming or advertising is a big plus.
• Expert-level SQL skills.

Responsibilities

• Define and own the roadmap for key ad revenue initiatives that maximize revenue across Zynga’s advertising inventory
• Lead complex, multi-stakeholder initiatives from ideation through rollout across our game portfolio
• Stay close to daily ad revenue performance, flagging anomalies, diagnosing shifts, and surfacing optimization opportunities, while keeping ad monetization leadership informed of trends and their business implications
• Lead the design and execution of complex A/B tests; translate findings into actionable strategies
• Collaborate with product and central analytics teams, driving alignment and shared ownership of ads revenue outcomes
• Partner with data science on ML and AI-powered models to improve ad targeting, pricing, and inventory optimization
• Mentor and provide technical and strategic guidance to junior analysts on the team

Skills

SQL

Python/R

Tableau

ML/AI analytics

Cross-functional influence

Project management

Communication

Education

Bachelor’s degree in a quantitative field

Tools

Python

R

Tableau

SQL

Job description

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind‑bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you’re spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

Position Overview

Zynga is looking for a strategic, experienced, and intellectually curious Ad Revenue & Analytics Lead to join our world‑class advertising team. In this role, you will own the end-to-end analytics and optimization strategy for Zynga’s advertising inventory, challenging conventional thinking and driving measurable revenue impact across our portfolio of mobile games. This is a high‑visibility, high‑impact role that blends technical rigor with business leadership. You will drive cross‑functional initiatives, mentor analysts, and translate complex data into strategies that move the business forward.

What You’ll Do

• Define and own the roadmap for key ad revenue initiatives that maximize revenue across Zynga’s advertising inventory
• Lead complex, multi-stakeholder initiatives from ideation through rollout across our game portfolio
• Stay close to daily ad revenue performance, flagging anomalies, diagnosing shifts, and surfacing optimization opportunities, while keeping ad monetization leadership informed of trends and their business implications
• Lead the design and execution of complex A/B tests; translate findings into actionable strategies
• Collaborate with product and central analytics teams, driving alignment and shared ownership of ads revenue outcomes
• Partner with data science on ML and AI-powered models to improve ad targeting, pricing, and inventory optimization
• Mentor and provide technical and strategic guidance to junior analysts on the team

What You Bring

• Bachelor’s degree in a quantitative field
• 5+ years of experience in a data-intensive analytics role
• Prior experience in mobile gaming or advertising is a big plus
• Expert-level SQL skills
• Proficiency in Python or R for data analysis, statistical modeling, and automation
• Advanced proficiency in Tableau or equivalent BI/dashboarding tools
• Familiarity with machine learning concepts and AI tools as applied to revenue analytics
• A self-starter who identifies problems, builds the case, and drives solutions to completion — without waiting for direction
• Proven ability to influence and align cross-functional teams
• Intellectual curiosity and a challenger mindset — unafraid to question assumptions and push for deeper insight
• Strong project management and prioritization skills in a fast-paced, deadline-driven environment
• Excellent written, verbal, and visual communication skills

What We Offer You

The pay range for this position in _ Ontario _ at the start of employment is expected to be between $96,400 and $130,660 per Year.

The pay range for this position in California at the start of employment is expected to be between $118,900 and $150,760 per year.

However, base pay offered is based onmarket location, and may vary further depending on individualized factors for job candidates, such
as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may alsoinclude other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including:medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paidvacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in theCompany’s discretionary time off program; up to 10 paid sick days per calendar year; paid parentaland compassionate leave; wellbeing programs for mental health and other wellness support;family planning support through Maven; commuter benefits; and reimbursements forfitness-related expenses. Ontario only: The use of Artificial Intelligence is not being used toscreen candidates. The position is for an existing vacancy.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in‑house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).