Senior Product Manager, Ad Monetization

Zynga; Toronto; On-site; CAD 96,000 - 135,000; Full time

Benefits offered by this job

Bonus and equity options

401(k) plan

Comprehensive benefits

Job summary

Zynga is seeking a Senior Product Manager with ad monetization expertise to shape and scale our Ad Technology SDK across 50+ games. You will own experiments, optimization, and game-side logic for ad loading and distribution.

The role requires 5+ years in product management with ad tech and strong analytical/communication skills. Related experience in free-to-play mobile gaming is highly valued, with a competitive Ontario market package.

Qualifications

• 5+ years in product management with 3+ years in Ad Tech or monetization.
• Strong understanding of mobile advertising ecosystem (mediations, networks, SDKs, DSPs/SSPs).
• Excellent analytical skills; able to use data and SQL to back decisions.
• Exceptional written and verbal communication; able to explain technical concepts to non-technical audiences.
• Ability to work with engineering teams and discuss trade-offs.
• Experience on ad tech systems on buy or sell side (DSP/SSP).
• Experience in games or free-to-play mobile market.
• BS/MS in CS/Engineering/Finance or related field.

Responsibilities

• Lead experiments for Advertising platform from design through rollout, fine-tuning supply and demand features.
• Support distribution and updates of SDK releases across 50+ games.
• Execute product strategy; customize game-side ad loading logic.
• Identify optimization opportunities in core ad serving and design new solutions.
• Keep pace with Ad Tech trends, formats, platform requirements, and privacy changes.
• Help develop 0-1 systems; automate SDK upgrades via build pipelines.
• Support live operations with technical insight to triage issues.
• Conduct market research, competitive analysis, and user interviews to identify opportunities.

Skills

Product management

Ad technology

Analytical skills

Communication

Technical aptitude

Education

BS/MS in CS/Engineering/Finance or related field

Tools

SQL

Job description

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take‑Two Interactive, our games have been downloaded over 6 billion times-connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVilleTM, Words With FriendsTM, Zynga PokerTM, Game of Thrones Slots CasinoTM, Wizard of Oz SlotsTM, Hit it Rich! SlotsTM, Wonka SlotsTM, Top ElevenTM, Toon BlastTM, Empires & PuzzlesTM, Merge Dragons!TM, CSR RacingTM, Harry Potter: Puzzles & SpellsTM, Match FactoryTM, and Color Block JamTM- plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you’re spinning, strategizing, matching, or competing, Zynga is where fun meets innovation- and where you can take your career to the next level.

Join us and be part of the play!

Position Overview

We are seeking a Senior Product Manager with experience in Ad monetization or Ad Technology systems to shape, execute & distribute our Ad Technology SDK across 50+ Games at Zynga! This role specializes in key aspects of our product lifecycle, building customized ad formats for our games and delivering experiments, readouts and optimizations.

This role requires a blend of product management and ad monetization experience. Ideal candidates should have experience working on monetization/payments systems and should be deeply familiar with how games balance engagement with IAA/IAP monetization.

What You’ll Do

• Lead experiments for our Advertising platform from experiment design through analysis and rollout -> fine-tuning supply and demand side features that impact how our players see ads, and how we price them
• Support the distribution and updates of our SDK releases across 50+ games through different studio build paths
• Execute against our product strategy customizing game-side logic on ad loading, surfacing and trigger points
• Identify problems or areas of optimization with our core ad serving logic, and design new solutions that challenge our product’s status quo
• Maintain a pulse on the rapidly evolving Ad Tech landscape, including new ad formats, platform requirements, and privacy changes
• Help us develop 0-1 systems, including automating our SDK upgrades through build pipelines
• Support our live operations business lines on an ongoing basis, providing technical insight and expertise into how to fix problems and triage issues
• Conduct market research, competitive analysis, and user interviews to identify new product opportunities and improvements.

What You Bring

• Experience: 5+ years of product management experience, with a minimum of 3 years focused on Ad Technology, monetization, or similar domains in the mobile or gaming space.
• Ad Tech Knowledge: Strong understanding of the mobile advertising ecosystem, including ad mediation, ad networks, SDKs, DSPs, SSPs, ad exchanges, and programmatic advertising.
• Analytical Skills: Excellent analytical and quantitative skills; ability to use data and metrics to back up assumptions and drive product decisions. Required experience writing SQL queries to extract data and articulate your analysis
• Communication: Exceptional written and verbal communication skills, with the ability to describe complex technical concepts to a non-technical audience.
• Technical Aptitude: Ability to work closely with engineering teams and discuss technical trade-offs.
• Experience working on ad technology systems either on the buy or sell side of the industry (DSP or SSP)
• Experience working on games or in the free-to-play mobile market.
• Prior experience with ad platform integrations and third-party vendor management
• B.S. or M.S. in Computer Science, Engineering, Finance/Economics or a related field.

What We Offer You

The pay range for this position in Ontario at the start of employment is expected to be between $96,400 and $135,000 per Year.

However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. Ontario only: The use of Artificial Intelligence is not being used to screen candidates. The position is for an existing vacancy.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [e-mail] to request any accommodations or for support related to your application for an open position.