Jr. Copywriter

Publicis Groupe; Golden Horseshoe; On-site; CAD 40,000 - 55,000; Full time

Job summary

A leading company in the production industry is seeking a Jr. Copywriter to support the creative team in executing digital campaigns. The role involves collaborating with art directors, generating innovative ideas, and creating compelling product listings. Ideal candidates will have professional copywriting experience and a strong portfolio in advertising campaigns.

Qualifications

• 1-2 years of professional copywriting experience.
• Strong and diverse portfolio of advertising campaigns.

Responsibilities

• Execute digital campaigns and collaborate with the creative team.
• Create engaging product listings and optimize for SEO.
• Participate in client-planning meetings and ensure project integrity.

Skills

Communication

Analytical Skills

Creativity

Education

Accredited Program in Copywriting

Job description

Company Description

The Pub is a full-service production offering with 450+ subject matter experts spanning Digital, Video, and Print production. We work with some of the biggest brands in Canada & the US on projects ranging from anthem TV spots to social content to (literally) billions of emails and digital assets shot, designed, developed, and deployed by our team. No matter the channel, we seek to create experiences and content that leave a long-lasting impact. And to do it while saving you time and money, still achieving the best quality product.

Job Description

The Jr. Copywriter supports the creative team by marketing programs from initial conception through final execution. Works with an art director and presents ideas effectively to his/her/their supervisor.

Responsibilities

• Work closely with our team to execute digital campaigns.
• Collaborate with other members of the creative team to develop relevant project strategies.
• Actively participate in team brainstorm sessions to discuss assignment parameters.
• Understand a brand’s tone and positioning.
• Work with an art director on internal and external presentations.
• Generate a range of ideas and designs to solve client’s marketing problems and produce effective and compelling designs for all elements of the creative solution, including interface design, typography, layout, and iconography.
• Act as a point of contact for Account Management and Project Management teams.
• Participate in the production process to ensure the integrity of the final product (print, video, or digital production).
• Assist with the pre-production process, working with production to ensure the integrity of files.
• Regularly participate in client-planning meetings.
• Understand client brand & business objectives and translate them into compelling concepts.
• Continuously develop your knowledge and understanding of the client's business, leading to a broader range of solutions to client problems.
• Work enthusiastically with other client team members in a collaborative environment.
• Demonstrate a willingness to learn, while creatively solving problems with a positive, professional demeanor.
• Create engaging and informative product listings for a specified number of e-commerce products.
• Collect and articulate product attributes for web descriptions.
• Optimize product descriptions based on keywords for search engine optimization (SEO) and conversion.

Qualifications

• Professional copywriting experience – normally acquired through completion of an accredited program at a college or university.
• Experience delivering digital and social advertising campaigns, from brief through to production.
• A minimum of 1-2 years of experience with a strong and diverse portfolio of advertising campaigns (fashion / retail experience is an asset).
• Experience presenting and the ability to effectively communicate ideas.
• Working knowledge of marketing strategies and tactics.
• Strong communication skills to effectively manage workflow within and across teams and recommend process improvements.
• Analytical skills to evaluate creative approaches and seek unexpected, original, and innovative ideas.
• Thrives in a fast-paced and creative environment.

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, regardless of race, color, citizenship, religion, sex, marital/family status, sexual orientation, gender identity, aboriginal status, age, disability, or persons requiring accommodations. If you require a specific accommodation, please contact Human Resources at 416-925-7733 or email [e-mail].