Investment Marketing Program Manager

fil; Toronto; Hybrid; CAD 99,000 - 117,000; Full time

Job summary

Fidelity Canada seeks an Investment Marketing Program Manager to deliver best-in-class product marketing for advisors and to drive Fidelity's brand, products, and services. As a senior member of the Investment Marketing team, you will contribute to AUM growth by owning or contributing to strategic marketing channels.

Demonstrating exceptional project management and data-driven storytelling, you will ensure go-to-market activities are aligned with objectives and compliant with brand standards.

Qualifications

• University Degree (Bachelor's Degree) in Marketing, Communications, Journalism, English or a related field, or equivalent work experience.
• Minimum 5 years of experience in a marketing or communications function.
• Experience working within the asset management industry or similar financial services organization.

Responsibilities

• Lead the creation and execution of robust go-to-market (GTM) strategies for Fidelity investment products, ensuring alignment with business objectives and market demands.
• Sales Enablement Library: Lead and manage the sales content management library to ensure our advisors sales team has access to accurate, compliant, and compelling content to support new and active sales cycles while also ensuring that advisor facing content on Fidelity.ca is accurate and compliant.
• Provides support for sales enablement collateral (e.g., emails, PowerPoints, Thought Leadership, POVs etc.) to scalable marketing material (e.g., articles, web copy).
• Provide ad-hoc advisor marketing support to cross functional teams (Operations, Client Services and National Accounts).
• Ensure compliance with communication policies, procedures, and brand standards.

Skills

Communication

Data storytelling

Attention to detail

Project management

Stakeholder management

Education

Bachelor's Degree in Marketing, Communications, Journalism, English or related field

Job description

Current work authorization for Canada is required for all openings.

This is a regular, full-time role.

You will be working on a flexible hybrid schedule as part of Fidelity's dynamic working arrangement.

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

Who We Are

At Fidelity, we've been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we're constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you'll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You'll have a wide range of opportunities to grow and develop your career in an inclusive environment where you'll feel valued and supported to be your best - both personally and expertly.

The Opportunity

The Investment Marketing Program Manager is responsible for delivering best-in-class product marketing to promote Fidelity's brand, products, and services to advisors. As a senior member of the Investment Marketing team, you will contribute to Asset Under Management (AUM) growth by owning or contributing to one or more strategic marketing channel (Continuing Education Credits, Events, Sales Enablement Library) within the Investment Marketing team.

Demonstrating exceptional project management skills and a strong understanding of channel activation, the Investment Marketing Program Manager ensures our products and solutions are effectively leveraged by advisor audiences.

How You Will Make an Impact

Lead the creation and execution of robust go-to-market (GTM) strategies for Fidelity investment products, ensuring alignment with business objectives and market demands.

• Sales Enablement Library: Lead and manage the sales content management library to ensure our advisors sales team has access to accurate, compliant, and compelling content to support new and active sales cycles while also ensuring that advisor facing content on Fidelity.ca is accurate and compliant.
• Provides support for sales enablement collateral (e.g., emails, PowerPoints, Thought Leadership, POVs etc.) to scalable marketing material (e.g., articles, web copy).
• Provide ad-hoc advisor marketing support to cross functional teams (Operations, Client Services and National Accounts).
• Ensure compliance with communication policies, procedures, and brand standards.

The Expertise You Will Bring

Have or be able to quickly develop-a deep working knowledge of all prioritized investments (mutual funds, ETFs, alternatives) and non-investment products and the implications of market events on advisor clients.

• An exceptional communicator who can leverage data to identify themes, build a narrative and secure buy-in.
• Strong attention to detail with the ability to ensure operational compliance in a highly regulated environment with occasional guidance for meeting compliance requirements.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment, changing focus and priorities.
• Proven ability to proactively build and cultivate strong relationships with internal and external stakeholders up, down, and across the organization.
• Strong project management skills with an emphasis on bringing together multiple stakeholders and driving towards a common goal under specified timelines with minimal coaching to ensure deadlines are achieved.

What We Are Looking For

• University Degree (Bachelor's Degree) in Marketing, Communications, Journalism, English or a related field, or equivalent work experience.
• Minimum 5 years of experience gained in a marketing or communications function.
• Experience working within the asset management industry or similar financial services organization.

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. That's why we offer a competitive compensation package designed to support your success today-and your financial well-being tomorrow.

• Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary pus target bonus) ranges from $99,000 to $117,000 , based on your experience and qualifications.
• RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution-no employee matching required.

We're proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization-an opportunity to step into a role where your talents will make a meaningful difference.

We use AI-enabled LinkedIn Hiring Assistant to