International - UX Designer

Wireless DNA Inc; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

CanadianSIM is seeking a UX/UI + CRO Specialist to own end-to-end user experience on Shopify ecommerce. You will analyze the customer journey, uncover friction, and drive conversion improvements through data-driven experiments and CRO roadmaps.

You will design in Figma, enhance information architecture, and collaborate with developers to implement scalable Shopify components and tests that raise trust and clarity for checkout and activation flows.

Qualifications

• Proven experience improving conversion performance through UX changes.
• Familiarity with Shopify ecommerce UX and constraints.
• Strong understanding of CRO and experimentation frameworks.
• Experience with GA4, Hotjar/Clarity, and A/B testing tools.

Responsibilities

• Analyze the customer journey: landing → plan selection → checkout → post-purchase onboarding.
• Create and iterate designs in Figma; improve IA and flows.
• Own the CRO roadmap: prioritization, testing cadence, tracking and reporting.
• Plan and execute A/B tests and landing page optimization, checkout improvements.

Skills

UX design

CRO

Shopify

Tools

GA4

Hotjar

Clarity

A/B testing

Job description

4789 Yonge St, Toronto, ON M2N 0G3, Canada

Job Description

Posted Thursday, August 6, 2026 at 4:00 a.m.

About Us

CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer strong value, competitive pricing, and reliable service.

We are entering a transformation phase:

• Migratingour websiteto Shopify
• Expanding into a futuremobile app experiencefor activation, onboarding, and customer self-serve

Why This Role Exists

CanadianSIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process toidentifywhat drives drop-offs and systematically improve conversion performance.

This role exists to:

• uncover friction and trust gaps across the customer journey
• redesign high-impact flows and page experiences
• run experimentation and measurement cycles
• raise conversion performance to the standard of topeSIMcompetitors

Role Summary

We are hiring aUX/UI + CRO Specialistwith experience inShopify ecommerce and conversion optimizationto own the end-to-end user experience.

This is aUX + performance role— you will combine design execution with analytics-driven experimentation to improve:

• clarity
• trust
• checkout completion

Key Responsibilities

1) User Behavior Analysis & Funnel Insights

• Analyze the customer journey: landing → planselection→ checkout → post-purchase onboarding
• Identifyfriction points, drop-off patterns, and trust barriers
• Translate insights into actionable recommendations and test hypotheses

2) UX Design for Shopify Ecommerce

• Create and iterate designs inFigma
• Improve information architecture and product decision-making flows
• home page
• checkout path
• activation/how-it-works content
• Partner with developers to implement scalable Shopify-friendly components
• Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting
• Plan and execute:
• A/B tests
• CTA tests
• landing page optimization
• checkout optimization
• Present results with clear recommendations, expected impact, and next steps

4) Trust, Clarity & Competitive UX

In theeSIMcategory, trust and clarity are often the deciding factors.

You will improve:

• plan differentiation and comparison usability
• transparency in pricing, benefits, and terms
• credibility signals and reassurance content
• “howit works” guidance foreSIMactivation
• overall user confidence across the purchase journey

5) App Experience Foundations (Phase 2)

Support early UX groundwork for the future app experience, including flows for:

• activation onboarding
• account management
• troubleshooting/self-serve support
• renewals and add-ons

Requirements

• Proven experience improving conversion performance through UX changes
• Familiarity with Shopify ecommerce UX and constraints
• Strong understanding of CRO and experimentation frameworks
• Experience with GA4, Hotjar/Clarity, and A/B testing tools
• Ability to work cross-functionally andoperatewith high ownership

Strong Bonus Skills

• UX writing/microcopyfor trust + clarity
• Experience building design systems for ecommerce platforms
• funnel or checkout improvements
• CRO testing or performance-driven redesigns
• before/after examples with measurable outcomes (where possible)

4789 Yonge St, Toronto, ON M2N 0G3, Canada