Interactive Web Developer

Innocean Canada, Inc.; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible hybrid work

King Street West collaboration space

Year-end winter break with extra days

Job summary

INNOCEAN Canada is seeking an experienced Interactive Web Developer to join our Studio/Technology team in Toronto. You’ll craft emails and display experiences with a designer’s eye, ensuring sharp visuals, smooth motion, and consistent performance across devices.

Work in a fast-paced agency environment with creative, production, and account teams. You’ll help shape automation and AI usage in production, balancing volume with quality and accessibility.

Qualifications

• Experience building responsive HTML emails with dynamic content.
• 5+ years building HTML email and HTML5 display in agency environments.
• Strong testing habits using Litmus or Email on Acid.

Responsibilities

• Build responsive HTML email campaigns and modular templates for major clients.
• Develop emails with dynamic content based on location, language, vehicle interest, and customer type.
• Create and resize animated HTML5 display ads from storyboards and ensure on-spec delivery.

Skills

HTML email

HTML5 display

GSAP animation

Litmus testing

Git

Jira

Photoshop

Figma

Campaign Manager 360

Education

Post-secondary education in development/design

Tools

Alterian Email Manager

Adobe Campaign

Google Web Designer

Celtra

Flashtalking

Job description

We are looking for an experienced Interactive Web Developer to join our Studio / Technology team in Toronto.

You are a craft-driven developer who brings together a designer’s eye and front-end precision to turn big creative ideas into email and display experiences that look sharp, move beautifully, and perform everywhere they land.

Working in a fast-paced, collaborative agency environment, you will partner with creative, production, and account teams to bring work to life for some of Canada’s most recognized brands, and help shape how our studio uses automation and AI to take great work further, faster.

This role is ideal for a developer who loves the details, thrives on volume and variety, and is curious about what’s next in digital production.

Key duties and responsibilities:

• Build responsive HTML email, from single campaigns to modular template systems, that renders across major clients, devices, and dark mode.
• Develop emails with dynamic and personalized content based on attributes such as location, language, vehicle interest, and customer type.
• Extract and prepare assets from Photoshop and Figma files for email builds.
• Support integrations with our email platforms and campaign tools.
• Hand-code animated and interactive HTML5 display ads from storyboards, and resize masters across formats.
• Preview, QA, and traffic builds in Google Studio / Campaign Manager 360 or similar platforms.
• Keep builds lightweight, accessible, and on-spec.
• Build dynamic and templated creative so the studio can produce variants at scale.
• Use creative automation tools, such as BriefAI and Figma-to-HTML5 workflows, and help shape how they fit into our production process.
• Maintain a clean, reusable code and template library.
• Tell creative and account teams early what will and won’t work within email and ad specs, how long it will take, and a better way when it won’t.
• Test every build in Litmus or Email on Acid and in the ad server, covering rendering, file weight, accessibility, and click tracking.
• Participate in estimation and planning, and manage tasks and defects through Jira or similar tools.

Required skills and experience:

• 5+ years building HTML email and HTML5 display, ideally in an agency or studio.
• Experience building responsive emails with dynamic content in Alterian Email Manager, Adobe Campaign, or similar platforms.
• Strong GSAP animation skills, and experience with Google Studio / Campaign Manager 360, Google Web Designer, Celtra, Flashtalking, or similar.
• A testing habit: Litmus or Email on Acid, plus comfort working in Git and Jira or similar tools.
• A designer’s eye: comfortable in Photoshop, Illustrator, and Figma, preparing assets and making client changes on the fly.
• A portfolio or code samples showing email and display work you built.
• Post-secondary education in development, design, or a related field, or equivalent experience.

Nice to have:

• Experience using AI coding assistants such as GitHub Copilot, Cursor, or Claude Code.
• Dynamic creative (DCO) experience: feeds, templates, and personalization logic, plus rich media, high-impact, or social formats.
• AMPscript, Liquid, or Handlebars for email personalization.
• A design or illustration background; After Effects a plus.
• React, SASS, and accessible, responsive front-end practice.
• Automotive or retail campaign experience.

What you’ll love about working at INNOCEAN Canada:

• People-first and Inclusive of all — we’re proud to be recognized by ‘Great Places to Work’ FIVE years in a row and counting - overall, as well as for youth, inclusion, and as a Best Place to Work for Women
• Flexible hybrid work set up (2 days in winter; 3 days in summer) with an awesome space at King Street West for collaboration and team get-togethers
• Generous time off plus an end of year winter break; our people also get extra days off when they reach key work milestones!

Additional information:

This is an active, approved role.

Our recruitment team may use AI-assisted tools to help identify and review candidate applications based on job-related requirements and qualifications. All hiring decisions are made by humans.

INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.