Instructional Designer

Kelleher Ford; Edmonton; Hybrid; CAD 55,000 - 75,000; Part time

Job summary

AutoCanada is seeking an Instructional Designer to design, develop, and continuously improve learning experiences for dealership and corporate teams. The role emphasizes digital and blended learning, performance support, and stakeholder collaboration to translate business needs into effective training solutions.

The candidate will work with subject matter experts, business leaders, and L&D colleagues to deliver engaging, learner-centered programs using ADDIE and modern instructional design

Qualifications

• Experience designing learning experiences for diverse audiences.
• Collaborate with SMEs, leaders, and L&D teams to translate needs into solutions.
• Knowledge of adult learning principles and ADDIE framework.

Responsibilities

• Conduct learning needs and performance analyses.
• Design and develop blended learning solutions (eLearning, ILT, microlearning).
• Create storyboards, scripts, activities, assessments, and performance support materials.
• Design interactive digital learning using tools like Articulate Storyline.
• Collaborate with stakeholders to translate complex information into learning experiences.
• Support LMS initiatives and leverage emerging technologies (e.g., AI).
• Manage multiple learning projects from analysis to launch with timelines and reviews.
• Evaluate learning effectiveness and identify opportunities for improvement.

Skills

ADDIE

Blended learning

LMS

Assessments

Tools

Articulate Storyline

Job description

Salary Range: $55,000.00 To $75,000.00 Annually

Join the ride!

Position: Instructional Designer

Location: Edmonton, AB or Winnipeg, MB (Hybrid)

Classification: Contract Position, Immediate Hire

AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

Our dealership Team Members are at the heart of our success, building long-lasting, trust-based relationships with customers across Canada. Our national network provides opportunities and support to build the career that’s right for you. Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

Your area of focus.

As an Instructional Designer, you will be responsible for designing, developing, and continuously improving learning experiences that support AutoCanada’s strategic priorities and the needs of our dealerships and corporate teams.

You will partner with subject matter experts, business leaders, and Learning & Development colleagues to translate business and performance needs into practical learning solutions. This role will have a strong focus on digital learning, blended learning, instructional design, performance support, and learner engagement.

The ideal candidate is both a strong instructional designer and a creative problem solver who understands that effective learning is about more than training—it’s about helping people perform better.

Major Job Functions

• Conduct learning needs and performance analyses and translate business needs into effective learning solutions.
• Design and develop engaging, learner-centered solutions using adult learning principles, ADDIE, and other instructional design methodologies.
• Develop blended learning solutions, including eLearning, instructor-led and virtual training, microlearning, job aids, assessments, and performance support.
• Create storyboards, scripts, learning activities, assessments, and other instructional materials, ensuring content is accurate, practical, accessible, and aligned to performance outcomes.
• Design and develop interactive digital learning using tools such as Articulate Storyline, incorporating multimedia, scenarios, simulations, and other engaging interactions.
• Partner with business leaders, subject matter experts, and operational teams to understand performance challenges, recommend appropriate solutions, and translate complex information into effective learning experiences.
• Support learning technology and LMS initiatives and leverage emerging technologies, including AI, to improve learning effectiveness and scalability.
• Manage multiple learning projects from analysis through launch, including timelines, stakeholder reviews, revisions, quality assurance, documentation, and version control.
• Evaluate learning effectiveness using learner feedback, assessments, participation data, and business outcomes to identify opportunities for continuous improvement.

Specific Skills & Knowledge

• ADDIE & learning needs analysis
• Blended learning strategies
• LMS & learning technologies
• Assessments & learning evaluation