Insights Tracking & Programs Specialist

Humankind Global Recruitment; Halifax; On-site; CAD 60,000 - 90,000; Full time

Job summary

Humankind Global Recruitment client, a Canadian-based marketing agency, seeks a Specialist, Tracking and Programs to lead insights tracking studies and programs. You will work with internal and external stakeholders to guide research projects and feed business planning with market intelligence.

Responsibilities include delivering scalable tracking studies, online listening, competitive audits, and AI-powered automation to improve efficiency and impact.

Qualifications

• Bachelor’s degree required or equivalent mix of education and experience
• 3 years’ experience in a similar role or equivalent
• Enthusiasm for online businesses and strong business acumen
• Ability to set priorities, multi-task, and meet timelines
• Strong attention to detail and ability to synthesize qualitative and quantitative data
• Knowledge of marketing research and statistical analysis tools
• Familiarity with AI-enabled tools and online information sources

Responsibilities

• Participate in delivering the roadmap for research tracking, audits and market intelligence studies
• Deliver tracking studies for priority markets and consumer segments
• Support as SME in online listening and social intelligence tools
• Conduct competitive audits and market intel sourcing and analysis
• Manage tracking programs including automation and AI-powered solutions
• Ensure deliverables are high quality and easy to digest for decision-makers
• Coordinate with external vendors and internal stakeholders

Skills

Prioritization

Multi-tasking

Stakeholder management

Communication

Analytical thinking

AI-enabled tools

Research mindset

Education

Bachelor’s degree in related fields

Tools

LLM-assisted synthesis

Text mining

Digital ethnography

Job description

Humankind Global Recruitment client, a Canadian-based marketing agency, seeks a Specialist, Tracking and Programs to lead insights tracking studies and programs. You will work with internal and external stakeholders to guide research projects and feed business planning with market intelligence.

Responsibilities include delivering scalable tracking studies, online listening, competitive audits, and AI-powered automation to improve efficiency and impact.