Inside Sales Representative - Richmond Hill, ON

Affinity Group, Sales & Marketing Agency; Richmond Hill; On-site; CAD 42,000 - 64,000; Full time

Job summary

Affinity Group Canada is a leading foodservice brokerage representing premier food manufacturers nationwide. The Inside Sales Representative supports the Sales organization with timely lead follow-up, customer communication, and CRM-driven execution.

This hybrid role in Richmond Hill focuses on inbound activity rather than cold calling. You'll collaborate with Client Managers, maintain CRM records, and build knowledge across Affinity Group brands while delivering accurate product information and

Qualifications

• Post secondary education in Business, Commerce, or related field preferred.
• 1–3 years of inside sales, sales support, or customer service experience.
• Strong attention to detail with excellent organizational and time management skills.
• Confident communicator with strong verbal and written skills; French a plus.

Responsibilities

• Follow up on inbound sales leads and inquiries promptly.
• Communicate promotions, offers, and product information to customers.
• Support Client Managers by reinforcing programs and initiatives.
• Maintain accurate records of interactions, leads, and opportunities in CRM.
• Build rapport with customers via phone and email across multiple levels.
• Develop product knowledge across Affinity Group brands; provide general sales support.

Skills

Inside sales experience

CRM experience

Microsoft Office proficiency

Verbal & written communication

Attention to detail

Time management

French language skills

Education

Post secondary education in Business/Commerce

Tools

CRM software

Web-based tools

Job description

Affinity Group Canada is a leading foodservice brokerage representing premier food manufacturers across the country. Locally owned and operated, we are known for our strong relationships, category expertise, and outstanding execution. Our success is driven by our people and our commitment to delivering value to our clients, customers, and partners.

SCOPE OF THE POSITION

The Inside Sales Representative plays a key role in supporting Affinity Group Canada’s Sales organization by driving timely lead follow up, customer communication, and sales execution support. This role focuses on inbound sales activity, promotion and product communication, and accurate CRM management to ensure strong customer engagement and pipeline integrity.

This is not a cold calling role. It is well suited to a highly organized, detail oriented individual who thrives in a fast paced environment, enjoys supporting sales teams, and values accuracy, responsiveness, and relationship building.

The Inside Sales Representative works closely with Client Managers and the broader Sales team to ensure customers are informed, opportunities are followed through, and sales data is maintained at a high standard.

KEY EXPECTATIONS OF THE ROLE

• Follow up on inbound sales leads and customer inquiries in a timely and professional manner
• Communicate promotions, special offers, and new product information to customers
• Support Client Managers by reinforcing current programs and sales initiatives
• Maintain accurate records of customer interactions, leads, and opportunities in CRM
• Build rapport with customers via phone and email across multiple levels of an organization
• Develop strong product knowledge across Affinity Group brands and represented clients
• Provide general sales support as required to support team priorities

Qualifications & Experience

• Post secondary education in Business, Commerce, or a related field preferred
• 1–3 years of experience in inside sales, sales support, or customer service
• Strong attention to detail with excellent organizational and time management skills
• Confident and professional communicator with strong verbal and written skills
• Comfortable explaining product features and benefits
• Proficiency in Microsoft Office and web based business tools
• Experience using CRM systems an asset
• French language skills considered an asset

WORK ENVIRONMENT – HYBRID ROLE

This position is based out of Affinity Group Canada’s Richmond Hill, ON office and operates in a hybrid work environment. The Inside Sales Representative is expected to work both remotely and in office, with regular in person collaboration required to support Sales and Client Management teams. The role involves ongoing interaction with internal partners and customers and requires strong communication, organization, and accountability.

AI DISCLOSURE: Affinity Group Canada discloses that AI enabled tools may be used to support certain stages of recruitment (e.g., screening applications based on job related criteria), with human review and oversight.

ACCESSIBILITY & ACCOMMODATION (AODA): Affinity Group Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.

The Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.