Influencer Marketing Specialist

Hume Health; Sherbrooke; On-site; CAD 50,000 - 75,000; Full time

Job summary

Hume Health is seeking an Influencer Specialist to spearhead influencer marketing campaigns that drive revenue. The ideal candidate will excel at building relationships with influencers, leveraging data to enhance performance, and thrive in a dynamic, collaborative environment. This role emphasizes creativity, results-driven strategies, and strong analytical skills.

Benefits

Health Benefits with Health Spending Accounts

Learning support for approved courses

Competitive compensation

Flat hierarchy and room to grow quickly

Qualifications

• Creative strategy experience (organic or paid) is a strong plus.
• Proficient in leveraging data to optimize marketing campaigns.
• Detailed-oriented and comfortable in a performance-driven environment.

Responsibilities

• Lead high-performing influencer marketing campaigns and manage partnerships.
• Use data to identify high-performing influencers and optimize budgets.
• Report on campaign performance and provide insights to stakeholders.

Skills

Negotiation

Communication

Analytical mindset

Sales strategy

Education

Bachelor’s degree in Business, Marketing, or Communications

Tools

Google Analytics

Microsoft Excel

Job description

At Hume Health, we believe in health for all. Powered by proactive, value-based care. Our mission is to help every generation become healthier than the last by combining cutting-edge technology with human insight. We equip people with the tools and support they need to reach their fitness goals.

We're looking for our next Influencer Specialist ; someone who’s both creatively driven and sales-savvy. In this role, you’ll lead high-performing influencer marketing campaigns that drive real revenue.

If you have a sharp eye for what performs well on video, strong negotiation skills, and a proven instinct for viral content, you’ll thrive here. We want someone who’s motivated, resourceful, and eager to grow in a fast-moving, dynamic team environment.

You should be :

• Hungry to be the best
• Quick to figure things out
• Obsessed with results
• A culture builder - consumer-first, curious, and constantly innovating

How you’ll apply your skills

• Discover and build relationships with influencers across various verticals for both organic and paid campaigns
• Manage influencer partnerships to ensure the creation of high-performing content; develop briefs and provide training aligned with platform trends
• Lead influencer outreach, sampling, and partnership execution
• Support global influencer programs, including logistics coordination and campaign reporting
• Use data to identify high-performing talent aligned with brand goals and performance metrics
• Manage digital partnerships from outreach and negotiation to launch and tracking, in collaboration with the Director of Partnerships
• Create content briefs informed by performance data and platform trends to drive measurable results
• Optimize a monthly influencer marketing budget, including spend tracking and ROI analysis
• Report on campaign performance using tools like Google Analytics, Shopify, and Triple Whale; provide insights and competitive analysis to stakeholders
• Maintain an up-to-date influencer database and ensure timely product shipments
• Track and manage a documented testing plan to continuously improve influencer strategy
• Stay current on influencer marketing, social media, and partnership best practices; recommend adjustments based on industry trends

What you bring to the table

Qualifications & Skills :

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• Previous experience in creative strategy (organic or paid) is a strong plus
• Background in sales is also a significant advantage
• Exceptional communication, networking, and negotiation skills
• A natural team player who is highly organized and detail-oriented
• Strong analytical mindset with the ability to leverage data to design, evaluate, and optimize marketing campaigns
• Comfortable making data-driven decisions and presenting clear, actionable insights
• Skilled at managing multiple priorities and meeting deadlines in a fast-paced, performance-driven environment
• Proficient in Microsoft Office, especially Excel
• Strong fluency in English is essential, as you'll be negotiating with high-level professionals—and you’ll need to hold your own.

Bonus Points

• Experience in DTC brands.
• Experience with key and emerging digital / social platforms, including but not limited to TikTok, YouTube, Twitch, and more.

How we help you become successful

• Flat hierarchy and co-operative international working environment and room to grow quickly
• You’ll get a holistic and cross-functional understanding of consumer brands, from ecomm to product development to fulfillment.
• Fresh understanding of global and emerging markets.
• Learning support per company policy (approved courses etc.)
• Health Benefits with Health Spending Accounts
• Competitive compensation

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