Impact Communications & Content Lead

IDRF (International Development and Relief Foundation); Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

IDRF (International Development and Relief Foundation) seeks a Communications & Content Manager to lead content strategy, own our email marketing program, grow our public presence through media and thought leadership, and manage our Social Media Coordinator. This hands-on leadership role sits at the intersection of content creation and external communications.

You will develop content strategy, write high-impact content from donor reports to press releases, build media relationships, and

Qualifications

• 5+ years in content marketing, communications, or related role.
• Portfolio of writing across blogs, reports, press.
• Experience with email marketing platforms and segmentation.
• Experience managing at least one direct report.
• Strong writing and editing across fundraising, media, donor comms.
• Collaboration with designers and strategists is essential.
• Understanding of SEO and driving organic traffic.
• Familiarity with CASL and donor communication compliance is a plus.

Responsibilities

• Develop IDRF’s content strategy, segmentation, calendar, and channel plans to support fundraising and awareness.
• Write content for blogs, donor reports, campaigns, website copy, emails, and thought leadership.
• Create messaging frameworks that convey IDRF’s impact and mission.
• Collaborate with the Senior Graphic Designer on campaign concepts for integrated campaigns.
• Maintain brand voice and values across content for diverse Canadian audiences.
• Produce SEO-focused content to drive organic traffic and donor awareness.
• Leverage AI tools while preserving quality and authenticity.

Skills

Content marketing

Communications

Editing

Press releases

Email marketing

Team leadership

Education

Bachelor's degree in Communications

Tools

Mailchimp

HubSpot

WordPress

Job description

IDRF (International Development and Relief Foundation) seeks a Communications & Content Manager to lead content strategy, own our email marketing program, grow our public presence through media and thought leadership, and manage our Social Media Coordinator. This hands-on leadership role sits at the intersection of content creation and external communications.

You will develop content strategy, write high-impact content from donor reports to press releases, build media relationships, and