Home Services Marketing Sales Manager | RS

Guided Growth; Ottawa; Remote; CAD 125,000 - 172,000; Full time

Job summary

Guided Growth is seeking a Senior Home Services Marketing Sales Manager to build and lead a high-performing sales desk. You will close deals personally on live calls, shape onboarding, and drive coaching through reviews and roleplays to scale the team.

You will work remotely with US or Canada-based stakeholders, leading a small, high-ticket sales unit toward aggressive revenue growth and improved KPI attainment.

Qualifications

• Senior, high trust seat requiring hands-on leadership and closure ability.
• Experience leading a small high-ticket sales team of closers and setters.
• Proven coaching through call reviews and roleplays to develop new hires into closers.
• Able to sell to business owners in home services and build trust with a mature audience.

Responsibilities

• Lead the sales desk from its earliest stage with one closer and one setter.
• Take live sales calls and close to the desk’s standard.
• Run onboarding for new reps: training, call reviews, and roleplays.
• Review reps’ calls daily and give focused feedback.
• Run regular training to keep the team sharp and improve KPI performance.
• Push for paid in full and maximize upfront cash collected.
• Track team KPIs and hire next based on gaps.

Skills

Closing deals

Sales leadership

Coaching

High-ticket sales

Job description

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Home Services Marketing Sales Manager | RS

Home services marketing

On-target earnings OTE $8,000 to $11,000+/month Location Remote, US or Canada based

ABOUT THE OPPORTUNITY

We run a fast growing marketing agency that generates leads and books qualified sales calls for home services business owners across the US and Canada, using video based Facebook advertising. We generate $300,000 to $360,000 in monthly revenue, with $40,000 to $100,000 collected in cash from new sales each month, and have been running for around six years with a proven, established offer.

The wider team is around 22 people, including customer success managers, media buyers and a creative lead. The sales desk is being rebuilt from zero: a closer and a setter are being hired now, with a sales manager brought in directly afterwards to lead them and grow the team. We are scaling from our current level to $500,000 a month.

THE ROLE

You will lead and build the sales desk from its earliest stage. Our founder is hiring and training the first closer and setter, then handing that team over to you so he can stay full time on marketing. This is a hands on leadership seat, not a purely managerial one. We will not hire a sales manager who cannot close the offer, so you will take live sales calls and prove you can perform on the offer before and alongside managing the team.

WHAT YOU'LL BE DOING

• Leading the sales team, starting with one closer and one setter, with further hires planned shortly after
• Taking live sales calls on the offer yourself and closing to the standard the desk is held to
• Running fast, gated onboarding for new reps: offer and delivery training, call reviews, and a roleplay they must pass before going live on the calendar
• Reviewing your reps' calls daily and giving focused feedback: what to keep doing, and the one thing to fix next
• Running regular sales training and roleplays to keep the team sharp
• Working with the setter to tighten call confirmations and lift show rate
• Pushing for paid in full and maximising cash collected up front on every call
• Tracking team performance against KPIs and helping decide who to hire next as the desk grows

WHO WE'RE LOOKING FOR

This is a senior, high trust seat, and we are being deliberately selective.

You'll be a great fit if you...

• Can close the offer yourself, not just manage others who do
• Have experience leading a small high ticket sales team of closers and setters
• Have a track record of coaching reps through call reviews and roleplays and turning new hires into consistent closers
• Are comfortable selling to an older, business owner audience in the home services space and can build trust quickly with a more mature, hands on demographic
• Take yourself seriously: strong boundaries, good personal routines, and a steady, stoic, authentic presence
• Are comfortable owning results, including the hard conversations when a rep is not hitting standard

OUTCOMES & KPIS

The desk you will be running has historically performed as follows:

• 70 to 118 booked, pre qualified inbound calls per month across the team
• 50% to 60% show rate on booked calls
• Around 30% close rate, with recent months ranging from 30% to 37.5%
• Average contract value of $15,000, with roughly 70% of contract value collected on average per deal
• Around 15 new clients per month on average
• Around 700 inbound leads per month, of which roughly 25% qualify, with 80% of those self booking onto the calendar

Standards you will hold the team to:

• A minimum 25% close rate per closer, with one in three the target
• New reps pass the roleplay before going live, close at least 1 of their first 10 live calls, and reach 70% to 80% of KPI by the end of week four

COMPENSATION

BASE

$5,000 per month.

COMMISSION

3% of all cash collected by the sales team.

ON TRACK EARNINGS

• $100,000 per month in team cash collected (the desk has already passed $100,000 in its strongest months)
• 3% commission on $100,000 = $3,000
• $5,000 base + $3,000 commission = $8,000

Total: approximately $8,000/month | $96,000/year

POTENTIAL EARNINGS

• $200,000 per month in team cash collected as the desk scales with more reps and increased ad spend
• 3% commission on $200,000 = $6,000
• $5,000 base + $6,000 commission = $11,000

Total: approximately $11,000/month | $132,000/year

TIME & LOCATION

• Fully remote
• US or Canada based

WHY THIS ROLE

• Join a business generating $300,000 to $360,000 in monthly revenue, with $40,000 to $100,000 collected in cash from new sales each month
• A proven, established offer that has been running for around six years in a niche where we are one of the two clear category leaders
• Build the sales desk from the ground up rather than inheriting someone else's, with real input into standards, process and who gets hired next
• Commission on every dollar the team collects, so your earnings grow as the desk grows
• Scaling from our current level to $500,000 a month, with a twelve month goal of $1,000,000 a month
• Direct access to the founder, who is now full time on marketing and lead flow
• A clear progression structure already mapped underneath you, with setters graduating into a done with you offer and then into closing

OUR VALUES

Ownership: Take ownership in everything you're doing in the role.

Routines: Treat yourself like an athlete, with good personal routines that keep you performing.

Happiness: We don't expect anyone to work somewhere they're not happy. You show up because you want to be here.