Head, Product Marketing

Neo Financial; Calgary; On-site; CAD 70,000 - 110,000; Full time

Job summary

Join a rapidly growing fintech startup that is transforming financial services for Canadians. As an experienced product marketer, you will lead go-to-market strategies across various channels, ensuring that our products resonate with customers while optimizing for low-cost acquisition. This role requires a data-driven mindset and the ability to work cross-functionally, providing leadership and direction to channel owners. At Neo, you will be part of a high-performing team that values teamwork, ownership, and professional integrity. If you're ready to take on challenges and make a meaningful impact, this is the opportunity for you.

Benefits

Equity through stock options

Career progression opportunities

Inclusive work environment

Qualifications

• 10+ years of product marketing experience in high growth environments.
• Proven ability to define integrated go-to-market roadmaps.

Responsibilities

• Own integrated marketing strategy and align investment to channels.
• Define product-channel fit and manage organic web and social channels.

Skills

Product Marketing

Go-to-Market Strategy

Data-Driven Decision Making

Cross-Functional Collaboration

Creative Positioning

Strong Communication

Education

Degree in Marketing

Degree in Business

Job description

Come Build a Better Financial Future for all Canadians

At Neo, we’re building a more rewarding financial experience for all Canadians.

Life at a rapidly expanding tech startup is demanding, exhilarating, and not for everyone.

From world-class creative minds to brilliant engineers, it's high-performing people that make Neo a workplace with passion and purpose.

Since being founded in 2019, Neo has built incredible traction and is one of the fastest growing fintechs in Canada.

• LinkedIn’s Top Startup in Canada for 2022 and 2023
• Top-ranked mobile apps and credit cards
• Canada’s top-rated credit card
• Team of 700+ people
• 1M+ customers in 3 years

High Performance at Neo

We recruit, hire, and build our company culture around these attributes:

Teamwork: We trust, respect, encourage, and show up for each other — through good times and hard. We’re on this mission not just for ourselves, but also for the people we work with — and ultimately, for our customers.

Ownership: We all have a stake in Neo’s success — so we go out of our way to do what needs to get done. We hold ourselves accountable to deliver on our commitments — to our customers, to our partners, and to our team. When we fall short, we find a way to do better in the future.

Professional Integrity: We’re asking millions of Canadians to trust us with their hard-earned money — so we hold ourselves (and each other) to the highest standards of integrity.

The Role

Neo is looking for an experienced product marketer with depth of experience in leading, planning and executing go-to-market strategies across all marketing channels. You’ll play a pivotal role in translating product strategy into powerful product marketing narratives that will deliver meaning and value for customers, while optimizing for low-cost acquisition for the business. This is a role that cuts across the marketing organization and provides leadership and direction for channel owners and their teams.

What you'll be doing:

• Own the integrated marketing strategy; aligning investment to channels based on performance objectives you help define
• Define and deliver product-channel fit; be accountable for how Neo’s products are presented across channels by working with channel owners to define target audiences, provide copy, visual asset, and compliance direction
• Be responsible for organic web and social channels; maintaining current and best-in-class representation of our products, manage updates to design and architecture, craft web copy, and coordinate organic social post creation
• Be the expert on the competition and global market as it relates to product positioning, channel strategy, and marketing messaging to further optimize Neo’s product marketing and competitive edge
• Own and maintain core product marketing guidelines and channel plan that provide foundational understanding of our products and how we are going to market
• Be responsible for any legal or compliance reviews and approvals that involve product marketing; being a bridge between channel owners, content creators, and the legal team
• Consult with product strategy and leadership to ensure alignment on product scope and marketing approach
• Lead the development of resonant campaign level product messaging through the translation of core product value propositions and how they relate to customer needs

Who we are looking for:

• 10+ years of related product marketing experience within a high growth environment
• A degree in marketing, business, or a related field
• Proven experience in creatively positioning and marketing products in a highly competitive and regulated environment on the national and/or global stage
• Results-oriented and data-driven with demonstrated experience defining integrated go-to-market roadmaps across all marketing channels
• Strong communicator and facilitator with the ability to work cross-functionally and bring different perspectives together
• Experience in directing and shaping marketing concepts and content -- from headlines and tone of voice, to visual direction and design
• Adaptable to new and fast-changing environments with a proven ability to succeed through ambiguity and stretch your potential

Working at Neo:

Joining Neo means betting on yourself and discovering your full potential. As individuals and as a team, we continually challenge ourselves and each other to do our best work. We’re making change happen at a rapid pace — providing endless opportunities to sharpen your skills, expand your knowledge, and find new solutions to complex problems. That means rapid career progression and constant learning opportunities.

The people who thrive at Neo are resourceful, relentless, and want to win. We hold ourselves to high standards, because we’re on a mission that matters — to transform financial services for the better. If that’s what you’re looking for, read on.

We trust, respect, and show up for each other. That means truthful conversations, frequent feedback, and working with people who push you to be your best. We’re evolving quickly as an organization, we work together in person, and the pace of progress isn’t for everyone. That’s why we’re looking for change-makers who love a challenge — who would rather blaze a trail through uncertainty than travel a well-paved road.

Our team members earn meaningful equity in the company through stock options — so Neo’s growth benefits everyone who helps make it happen. That also means taking on more responsibility than you may have had at your last job. We don’t get hung up on job titles or hierarchy — we’re focused on doing what it takes to accomplish our mission.

Check out these videos from our employees to learn more about Working at Neo .

Apply with us:

We believe in equal opportunity, and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.