Head Office: Marketing Specialist

The Canadian Brewhouse Group; Edmonton; On-site; CAD 60,000 - 75,000; Full time

Benefits offered by this job

Discount program across all brands

Growth opportunities and career dev.

Competitive total rewards package

Job summary

The Canadian Brewhouse Group in Edmonton is seeking a Marketing Specialist, Retail to drive brand visibility and guest engagement for Ribeye Butcher Shop and T-Bones Fresh Meal Market. You will coordinate campaigns, events, and promotions across digital and physical touchpoints, working closely with the Director Marketing and external agencies.

Ideal candidates bring 3+ years in marketing or events, strong project management, and excellent communication.

Qualifications

• 3+ years of marketing, promotions, or event coordination experience, preferably in hospitality or retail.
• Strong project management skills to deliver multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Hands-on experience with customer loyalty programs and digital assets management.

Responsibilities

• Executing national, regional, and local marketing campaigns and promotions across multiple channels.
• Planning in-store activations, events, and contests from ideation to fulfillment.
• Building and scheduling on-brand email campaigns and managing loyalty programs.
• Coordinating marketing logistics for store openings and brand rollouts.
• Tracking campaign performance and assisting with budgets and timelines.

Skills

Project management

Copywriting

Communication

Campaign management

Brand strategy

Tools

Google Workspace

Asana

Email marketing

WordPress

Shopify

Marsello

Signage systems

Job description

Are you ready to join the fastest growing hospitality and retail organization in Canada? The Canadian Brewhouse is a proud Canadian owned and operated business headquartered in Edmonton, Alberta. We have over 100 locations that span across seven different brands, excelling in hospitality and premium retail. Our purpose is to Be the Place People Want to Be and we deliver this by providing innovative experiences for our guests, customers and supporting the communities we work and live in.

What are we looking for?

We are looking for a Marketing Specialist, Retail to execute high-impact initiatives that enhance brand visibility, drive guest engagement, and support revenue growth for Ribeye Butcher Shop and T-Bones Fresh Meal Market. You will coordinate campaigns, events, and promotions, ensuring consistent messaging across all digital and physical touchpoints. Collaborating closely with the Director Marketing, internal teams, and external agencies, you will ensure clear communication and timely execution across all channels.

What do you bring?

You bring 3+ years of marketing, promotions, or event coordination experience—preferably in hospitality or retail—alongside the strong project management skills needed to deliver multiple campaigns simultaneously. You are a creative, solutions-oriented professional with excellent written and verbal communication skills.

Your technical toolkit includes proficiency in Google Workspace, Asana, and email marketing. You have hands‑on experience managing customer loyalty programs, updating WordPress and Shopify websites, and utilizing in-store signage systems. Strong copywriting abilities, a solid grasp of brand voice, and familiarity with media buying and experiential marketing round out your profile.

What will you be doing?

As our Marketing Specialist, Retail, your key responsibilities will include:

• Campaigns & Promotions: Executing national, regional, and local campaigns, managing co-branded promotions, and updating digital assets across Clickspace, WordPress, and Shopify to communicate offers to customers.
• Events & Contests: Planning in-store activations, tracking execution KPIs, and leading national and local giveaways from ideation through fulfillment.
• Email & Loyalty: Building and scheduling on-brand email campaigns, managing our customer loyalty program via Marsello, monitoring performance metrics, and maintaining CASL-compliant segmented lists.
• Store Support & New Store Openings (NSO): Drafting internal execution communications, acting as a key point of contact for store teams, and coordinating marketing logistics (signage, swag, digital assets) for brand rollouts and store launches.
• Administration: Tracking campaign engagement metrics, assisting with budget and invoice processing, and managing project timelines across multiple retail brands.

What we offer?

• Competitive total rewards package commensurate on experience
• Perks and incentives driven by performance
• Discount program across all brands
• Growth opportunities and career development
• An energizing and team-driven environment!

This primarily in-office role is based at our Head Office (1112 95 Street SW, Edmonton, AB, T6X 0A7). Standard working hours are Monday to Friday, 8:00 AM - 4:30 PM, with the understanding that occasional after-hours support or travel may be required to deliver on events and new store activations.

The Canadian Brewhouse is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals from all backgrounds to apply and join our team.

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