Head of Vocational

Geotab; Toronto; On-site; CAD 170,000 - 260,000; Full time

Job summary

Geotab is seeking a strategic Head of Vocational to own the end-to-end product and commercial success of Geotab's Vocational segment. You will defend and grow Geotab's position across diverse asset-intensive industries while accelerating growth and market leadership in early-stage opportunities.

The role requires a customer-obsessed, commercially minded leader with strong influence across a global organization.

Qualifications

• Bachelor's degree or equivalent in Business, Engineering or related field.
• 10+ years in product or go-to-market roles within vocational/industrial sectors.
• 5+ years accountable for revenue or commercial outcomes in a defined market segment.
• 10+ years of leadership experience, including 8+ years with senior leadership in cross-functional roles.
• Deep knowledge of vocational and industrial fleet operations, safety and regulatory needs.
• Strong commercial, product development, GTM, partner development, revenue analytics and market-share management skills.

Responsibilities

• Define and execute product, go-to-market, roadmap and investment strategy for Geotab's Vocational portfolio.
• Expand market share and net revenue retention; align strategy with customer operating environments and adoption drivers.
• Develop expertise across utilities, mining, oil & gas, construction, energy markets and build relationships with customers, partners and associations.
• Serve as the voice of the Vocational segment within Geotab's global product org; close capability gaps via cross-domain collaboration and partnerships.
• Coordinate go-to-market motions across Marketing, Business Development, Solutions Engineering, Enablement and Revenue teams; manage priorities.
• Lead annual planning for product strategy, roadmap, headcount, budget and OKRs; monitor KPIs for revenue, growth and market share.

Skills

Leadership experience

Product development

Go-to-market strategy

Revenue analytics

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Business/Engineering

Job description

Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out ourblogand follow us @InsideGeotab onInstagram.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Head of Vocational who will own the end‑to‑end product and commercial success of Geotab's Vocational segment. You will defend and grow Geotab's position across diverse asset‑intensive industrial and vocational sub‑segments, while accelerating growth and market position in earlier‑stage opportunities. If you love technology, understand complex industrial markets, and are keen to join an industry leader, we would love to hear from you!

What you'll do:

As a Head of Vocational, your key area of responsibility will be defining and executing the product, go‑to‑market, roadmap, and investment strategy for Geotab's full Vocational portfolio. You will be responsible for expanding market share, growing net revenue retention, capturing new opportunities, and making principled build, buy, and partner decisions that leverage Geotab's platform, solution building blocks, Off‑Highway Platform, and Marketplace ecosystem. You will need to work closely with Revenue Generation leaders, Off‑Highway Platform leadership, Marketing, Business Development, Solutions Engineering, Global Enablement, product domain teams, customers, channel partners, and industry associations.

To be successful in this role you will be a commercially minded, customer‑obsessed, and strategic leader with strong written and verbal communication skills and the ability to lead through influence across a complex, global organization. You will be comfortable navigating mature and greenfield markets, building credibility with industrial operators, and translating specialized customer needs into clear product and commercial decisions. In addition, the successful candidate will have strong product development, go‑to‑market, financial, stakeholder management, and people leadership skills, with an ability to manage competing priorities, use data to drive decisions, and sustain momentum through change.

How you'll make an impact:

• Own the product, go‑to‑market strategy, roadmap, and execution for the Vocational segment across its full portfolio of industrial sub‑segments.
• Expand market share, grow net revenue retention, and capture new opportunities by aligning product strategy with the operating environments, duty cycles, safety requirements, and adoption drivers of vocational customers.
• Develop deep expertise across utilities and energy infrastructure, mining, oil and gas, construction, air, rail, ship, and adjacent industrial markets, building trusted relationships with customers, associations, and channel partners.
• Serve as the authoritative voice of the Vocational segment within Geotab's global product organization and close capability gaps through cross‑domain collaboration, partner solutions, and effective solution packaging.
• Coordinate a consistent go‑to‑market motion with Marketing, Business Development, Solutions Engineering, Global Enablement, Revenue Generation, customers, and partners across the segment's sub‑segments.
• Lead annual planning for product strategy, roadmap, headcount, budget, and OKR input; track and report revenue, growth, market share, pipeline, retention, and competitive win‑rate KPIs to board leadership.
• Build and develop a high‑trust, high‑accountability cross‑functional team and foster a culture of segment expertise, customer obsession, commercial outcomes, AI‑enabled efficiency, and continuous development.

What you'll bring to the role:

• A bachelor's degree in Business, Engineering, or a related field; an equivalent combination of education and related work experience may be substituted.
• 10+ years of experience in a product or go‑to‑market role within vocational, industrial fleet, or commercial and asset‑intensive vehicle industries.
• 5+ years of experience with accountability for revenue or commercial outcomes within a defined market segment and responsibility for product development.
• Experience leading product development teams and 10+ years of leadership experience, including 8+ years working with senior leadership in cross‑functional commercial or product roles.
• Deep knowledge of vocational and industrial fleet operations, including operator business models, asset utilization, safety and regulatory requirements, telematics adoption patterns, and customer pain points.
• Strong commercial, product development, go‑to‑market, partner development, revenue analytics, and market‑share management skills, with experience defining strategy across multiple sub‑segments simultaneously.
• Excellent communication, stakeholder management, change