Head of Vocational

Geotab Inc.; Oakville; Hybrid; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Flex working arrangements

Home office reimbursement

Parental leave top up

Job summary

Geotab Inc. is seeking a Head of Vocational to own the end-to-end product and commercial success across its Vocational portfolio.

You will defend and grow Geotab's position in diverse asset‑intensive markets, while accelerating growth and market share across opportunities. You will lead strategy, go-to-market, and roadmap, collaborating with Revenue Generation, Off-Highway Platform, Marketing, and Partners to drive revenue and customer value.

Qualifications

• Bachelor's degree in Business, Engineering, or related field required.
• 10+ years in product or go-to-market roles within vocational or industrial markets.
• 5+ years accountable for revenue or commercial outcomes in a defined segment.

Responsibilities

• Define and execute product strategy, go-to-market, roadmap, and investment plans for the Vocational segment.
• Expand market share and net revenue retention across industrial sub-segments.
• Lead cross-functional collaboration with Marketing, Sales, Solutions Engineering, and Partners.
• Build credibility with operators and translate customer needs into clear product decisions.
• Lead annual planning for strategy, headcount, budget, and OKR input; monitor KPIs.
• Develop a high-trust team and foster a culture of customer obsession and outcomes.

Skills

Commercial mindset

Customer obsession

Strategic leadership

Strong communication (written & verbal

Education

Bachelor's degree in Business or Engineering

Job description

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third‑party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities – ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram .

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Head of Vocational who will own the end‑to‑end product and commercial success of Geotab's Vocational segment. You will defend and grow Geotab's position across diverse asset‑intensive industrial and vocational sub‑segments, while accelerating growth and market position in earlier‑stage opportunities. If you love technology, understand complex industrial markets, and are keen to join an industry leader, we would love to hear from you!

What you'll do:

As a Head of Vocational, your key area of responsibility will be defining and executing the product, go‑to‑market, roadmap, and investment strategy for Geotab's full Vocational portfolio. You will be responsible for expanding market share, growing net revenue retention, capturing new opportunities, and making principled build, buy, and partner decisions that leverage Geotab's platform, solution building blocks, Off‑Highway Platform, and Marketplace ecosystem. You will need to work closely with Revenue Generation leaders, Off‑Highway Platform leadership, Marketing, Business Development, Solutions Engineering, Global Enablement, product domain teams, customers, channel partners, and industry associations.

To be successful in this role you will be a commercially minded, customer‑obsessed, and strategic leader with strong written and verbal communication skills and the ability to lead through influence across a complex, global organization. You will be comfortable navigating mature and greenfield markets, building credibility with industrial operators, and translating specialized customer needs into clear product and commercial decisions. In addition, the successful candidate will have strong product development, go‑to‑market, financial, stakeholder management, and people leadership skills, with an ability to manage competing priorities, use data to drive decisions, and sustain momentum through change.

How you'll make an impact:

• Own the product, go‑to‑market strategy, roadmap, and execution for the Vocational segment across its full portfolio of industrial sub‑segments.
• Expand market share, grow net revenue retention, and capture new opportunities by aligning product strategy with the operating environments, duty cycles, safety requirements, and adoption drivers of vocational customers.
• Develop deep expertise across utilities and energy infrastructure, mining, oil and gas, construction, air, rail, ship, and adjacent industrial markets, building trusted relationships with customers, associations, and channel partners.
• Serve as the authoritative voice of the Vocational segment within Geotab's global product organization and close capability gaps through cross‑domain collaboration, partner solutions, and effective solution packaging.
• Coordinate a consistent go‑to‑market motion with Marketing, Business Development, Solutions Engineering, Global Enablement, Revenue Generation, customers, and partners across the segment's sub‑segments.
• Lead annual planning for product strategy, roadmap, headcount, budget, and OKR input; track and report revenue, growth, market share, pipeline, retention, and competitive win‑rate KPIs to board leadership.
• Build and develop a high‑trust, high‑accountability cross‑functional team and foster a culture of segment expertise, customer obsession, commercial outcomes, AI‑enabled efficiency, and continuous development.

What you'll bring to the role:

• A bachelor's degree in Business, Engineering, or a related field; an equivalent combination of education and related work experience may be substituted.
• 10+ years of experience in a product or go‑to‑market role within vocational, industrial fleet, or commercial and asset‑intensive vehicle industries.
• 5+ years of experience with accountability for revenue or commercial outcomes within a defined market segment and responsibility for product development.
• Experience leading product development teams and 10+ years of leadership experience, including 8+ years working with senior leadership in cross‑functional commercial or product roles.
• Deep knowledge of vocational and industrial fleet operations, including operator business models, asset utilization, safety and regulatory requirements, telematics adoption patterns, and customer pain points.
• Strong commercial, product development, go‑to‑market, partner development, revenue analytics, and market‑share management skills, with experience defining strategy across multiple sub‑segments simultaneously.
• Excellent communication, stakeholder management, change leadership, coaching, and influencing skills, including the ability to lead across Sales, Marketing, Business Development, Product, Development, and Design without direct authority.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This posting is for an existing vacancy.

Why job seekers choose Geotab:

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

*The above are offered to full‑time permanent employees only

How we work:

At Geotab, we have adopted aflexible hybridworking model in that we have systems, functions, programs and policies in place to support both in‑person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud‑based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work‑life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [e-mail]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy . Click here to read our Privacy Notice.

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.