Head of Sales

BYD North America; Toronto; On-site; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Extended health and dental coverage

Paid holiday shutdowns

Generous paid time off programs

Team-building events

Job summary

BYD Canada seeks an experienced Commercial Director to lead market development and sales operations nationwide. You will shape the sales strategy for BYD Passenger Vehicles, build a high-performing dealer network, and manage key partnerships with distributors, fleet customers, and government stakeholders.

Candidates should have 10+ years of progressive automotive sales leadership, deep knowledge of the Canadian market, and a track record in scaling brand presence.

Qualifications

• Bachelor's degree in business, marketing, automotive management, or related discipline.
• 10+ years of progressive sales leadership experience within the automotive industry.
• Proven success in national sales management, dealer network development, and market expansion.
• Experience launching or scaling a passenger vehicle brand within Canada is highly desirable.

Responsibilities

• Lead the nationwide sales strategy for BYD Passenger Vehicles in Canada, driving sustainable growth and achievement of sales objectives.
• Develop and execute strategic sales plans aligned with business goals, market opportunities, and customer needs.
• Establish, develop, and manage a high-performing dealer network while building strong relationships with key business partners and stakeholders.
• Identify market opportunities, customer trends, competitive activities, and industry developments to formulate effective go-to-market strategies.
• Drive market penetration and brand growth across all Canadian regions.
• Build and maintain long‑term partnerships with dealers, distributors, fleet customers, and key accounts.
• Lead commercial negotiations, dealer agreements, and business development initiatives.
• Provide dealer support, sales guidance, and product training to enhance network performance and customer experience.
• Ensure timely resolution of customer concerns and dealer issues while maintaining high levels of customer satisfaction.

Skills

Leadership

Strategic planning

Negotiation

Relationship building

Education

Bachelor’s degree in business/marketing/automotive management

Job description

At BYD, we build the technologies powering a smarter, cleaner future. Founded in 1994 as a battery pioneer, BYD has grown into one of the world’s most influential technology companies, shaping the future of mobility, energy, and transportation. From breakthrough battery technology to world-leading electric vehicles, BYD designs and manufactures the innovations changing how people move and how energy is used around the world. Today, BYD vehicles, technologies, and energy solutions are trusted by millions of people across more than 100 countries and regions. Now we are bringing that momentum to Canada. Join BYD Canada and help build the future of electric mobility.

About the Role

As a senior leadership position with a stronger emphasis on market entry, dealer network development, and strategic growth, we are seeking an experienced and entrepreneurial Commercial Director to lead our market development and sales operations across the country.

Responsibilities

Sales Strategy & Market Development

• Lead the nationwide sales strategy for BYD Passenger Vehicles in Canada, driving sustainable growth and achievement of sales objectives.
• Develop and execute strategic sales plans aligned with business goals, market opportunities, and customer needs.
• Establish, develop, and manage a high-performing dealer network while building strong relationships with key business partners and stakeholders.
• Identify market opportunities, customer trends, competitive activities, and industry developments to formulate effective go-to-market strategies.
• Drive market penetration and brand growth across all Canadian regions.
• Build and maintain long‑term partnerships with dealers, distributors, fleet customers, and key accounts.
• Lead commercial negotiations, dealer agreements, and business development initiatives.
• Provide dealer support, sales guidance, and product training to enhance network performance and customer experience.
• Ensure timely resolution of customer concerns and dealer issues while maintaining high levels of customer satisfaction.

Business Performance & Sales Analytics

• Monitor sales performance, market trends, and business KPIs to identify opportunities and risks.
• Prepare regular sales forecasts, market analyses, and management reports.
• Develop data‑driven sales strategies to optimize market share, profitability, and operational efficiency.
• Track competitor activities and recommend actions to strengthen BYD's competitive position.

Cross-Functional Leadership

• Collaborate closely with Marketing, Product Planning, Supply Chain, Aftersales, and Operations teams to support successful market expansion.
• Coordinate vehicle allocation, inventory planning, and logistics activities to ensure efficient product availability.
• Support the execution of marketing campaigns, product launches, and brand‑building initiatives across Canada.
• Act as a key contributor to the overall growth strategy of BYD Passenger Vehicles in Canada.

Qualifications

• Bachelor’s degree in business, Marketing, Automotive Management, International Trade, or a related discipline;
• Minimum 10 years of progressive sales leadership experience within the automotive industry.
• Proven success in national sales management, dealer network development, and market expansion.
• Experience launching or scaling a passenger vehicle brand within Canada is highly desirable.
• Strong understanding of the Canadian automotive market, including dealer operations, retail sales channels, and customer purchasing behaviors.

Required Skills

• Exceptional leadership, business development, and strategic planning capabilities.
• Strong commercial acumen with advanced negotiation and contract management skills.
• Demonstrated ability to analyze market data and translate insights into actionable business strategies.
• Excellent relationship‑building skills with dealers, customers, government agencies, and industry stakeholders.
• Strong presentation, communication, and stakeholder management abilities.
• Results‑oriented with the ability to thrive in a fast‑paced, high‑growth environment.

Preferred Skills

• Extensive network and industry relationships within the Canadian automotive sector.
• Existing connections with dealer groups, government agencies, fleet operators, and industry associations are strongly preferred.
• Willingness to travel extensively across Canada.
• Valid driver's license and ability to travel internationally when required.
• Fluency in English is required; French language proficiency is considered a strong asset.

Pay range and compensation package

• Competitive salary and performance-based bonus incentives.
• Comprehensive benefits package, including extended health and dental coverage.
• Paid holiday shutdowns and generous paid time off programs.
• Team‑building events and employee engagement programs.
• Excellent opportunities for professional development and continuous learning.
• Stable, long‑term career in a global, fast‑growing company.

Equal Opportunity Statement

• BYD Canada is committed to fostering an inclusive, equitable, and respectful workplace. We welcome applications from qualified candidates of all backgrounds, experiences, and perspectives.
• Accommodation is available upon request for candidates taking part in all aspects of the recruitment and selection process, in accordance with applicable human rights and accessibility legislation.
• Applicants must be legally authorized to work in Canada.
• Employment may be contingent upon successful completion of reference checks, background screening, and other pre‑employment requirements, where applicable.
• We thank all applicants for their interest; however, only those selected for an interview will be contacted.