Head of Performance Marketing, B2B SaaS (Remote)

Procurify; Canada; À distance; CAD 193 000 - 241 000; Plein temps

Avantages offerts par ce poste

Flexible working hours

Extended health benefits

Continuous learning

Stock options

OTE range CAD 193k–241k

Résumé du poste

Procurify is seeking a Director of Performance Marketing to lead paid acquisition and digital experience strategy from a Canada-based, remote location. You will optimize Google Ads, Microsoft Advertising, paid social and emerging channels while shaping the buyer journey with data-driven decisions.

You’ll manage a cross-functional team, collaborate with Demand Gen, Content & Brand, Product Marketing and Revenue Ops, and drive measurable pipeline growth in a fast-growing SaaS environment.

Qualifications

• 7–10 years of B2B SaaS performance marketing with ownership of paid media budgets.
• Experience leading paid media and digital experience optimization for complex buying journeys.
• Strong analytical and experimentation skills with attribution & incrementality.

Responsabilités

• Own paid media strategy, execution, forecasting and ROI across channels.
• Lead digital experience and conversion optimization to generate qualified demand.
• Collaborate with product, content, demand gen and revenue teams to align with buyer intent.
• Guide website performance, CRO programs and testing to drive results.
• Apply AI tools to accelerate analysis, experimentation and execution.

Connaissances

B2B SaaS performance marketing

Paid media strategy

Analytics & measurement

Leadership & cross-functional

Executive communication

AI in marketing

Campaign strategy & optimization

Forecasting & budgeting

Conversion optimization

CRM data integration

Salesforce experience

Google Analytics 4

Google Ads & Microsoft Advertising

Marketo / Marketo Measure

Outils

Salesforce

Google Analytics 4

Google Ads

Microsoft Advertising

Marketo / Marketo Measure

Description du poste

Procurify is seeking a Director of Performance Marketing to lead paid acquisition and digital experience strategy from a Canada-based, remote location. You will optimize Google Ads, Microsoft Advertising, paid social and emerging channels while shaping the buyer journey with data-driven decisions.

You’ll manage a cross-functional team, collaborate with Demand Gen, Content & Brand, Product Marketing and Revenue Ops, and drive measurable pipeline growth in a fast-growing SaaS environment.