Head of Merchandising - CPG, Canada

Cacheflow; Toronto; Hybrid; CAD 130,000 - 180,000; Full time

Job summary

Quince is seeking a Head of Merchandising, CPG Canada to lead the end-to-end merchandising for Canada’s Health & Wellness, Beauty, Fragrance, and Food & Beverage products. You will manage the assortment, revenue, margins, and growth trajectory, aligning with local market dynamics and regulatory requirements.

The role requires strong data-driven decision making, cross-functional collaboration, and a track record of scaling CPG categories in a fast-growing DTC environment.

Qualifications

• 8-10 years of experience in CPG categories (consumables preferred).
• E-commerce and/or DTC experience preferred.
• Proven track record of progression and cross-functional impact.
• Highly organized with strong execution focus.

Responsibilities

• Own all end-to-end merchandising for CPG in Canada, including category strategy, assortment, launches, and performance.
• Set long-term localized strategy and build a local department if needed, under oversight.
• Ensure regulatory requirements to bring products to market in Canada are met.
• Collaborate with Marketing on go-to-market strategies for Canadian CPG products.
• Maximize margins by partnering with Supply Chain and Sourcing.
• Analyze data to drive decisions on sales velocity, margins, and returns.
• Coordinate with cross-functional partners to ensure in-stock availability and traffic to key products.
• Support vendor onboarding to expand local source base.

Skills

CPG experience

E-commerce experience

Data-driven

Education

Bachelor's Degree (preferred)

Job description

ABOUT QUINCE

Quince is a destination for builders, creators, innovators, and operators who want to come together and challenge the status quo. Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. We deliver on that mission through a unique manufacturer-to-consumer (M2C) model eliminating the layers of traditional retail that add cost and result in consumers paying more than they need to. We find, build relationships with, and work directly with the manufacturing partners behind some of the world’s finest products. From there, our teams design smart, efficient operational processes and build and deploy proprietary technology, AI, and analytics to help us scale fast.

What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. Today, tens of millions of people across a growing number of countries come – and return – to Quince because they trust us to deliver.

Quince is a culture built for builders by builders. Our way of working starts with a blank sheet of paper. We question conventional thinking, use technology and data to uncover new opportunities, and move quickly to turn ideas into reality. We aren’t interested in replicating how others do retail. We’re building a better way – at a speed and scale unlike anything that’s been done before.

• We dream big and chase the hard problems others shy away from. Rejecting long-held assumptions is part of our company's DNA. Where conventional wisdom says you have to choose – soft or durable, speed or rigor, quality or price – we ask why that trade-off has to exist in the first place.
• Our pace is fast and the bar is high because our customers expect a lot from us and we refuse to let them down. We believe the best results come from challenging ourselves, learning from one another, and building on each other's strengths.
• Here, responsibility is not determined by role, tenure, or seniority. Every team member - no matter their level - has the opportunity to drive our business and shape our trajectory.

If you’re someone who likes to imagine new possibilities and build better systems rather than plug-in to outdated ones, Quince is the place for you.

THE ROLE

Head of Merchandising, CPG Canada

We are seeking a Head of Merchandising, CPG Canada to join our growing team. This role is responsible for delighting Quince’s growing customer base by launching and expanding the CPG product assortment (Health & Wellness, Beauty, Fragrance, Food & Beverage) on Quince Canada. At Quince, we believe that everyone deserves access to high quality products at radically affordable prices. We believe the marketplace for consumer products is inundated with too many options, and customers find product quality difficult to determine and yet frequently pay more for a variety of things that can be delivered at much lower prices. Our goal is to find the best products in the marketplace and connect the makers of these goods directly to the customers who want them.

Quince has proven the consumer value proposition and has built a loyal, repeat consumer base. We want to build on that value proposition and continue to scale in both existing and new product categories. This merchant leading CPG will be responsible for managing the assortment, revenue and margins, and overall growth trajectory of that product category. Quince's growth and success are directly tied to the performance and success of this role. The person in this role will be an innovator at heart leveraging the attributes below to build and run our emerging categories strategy.

Responsibilities

• Own all end-to-end merchandising for CPG in Canada, including category strategy, assortment, launches, and performance
• Category-expert, sets long-term localized strategy with support; may build local department from the ground up, leveraging larger catalogue, with oversight
• Determine, own, and execute all regulatory requirements required to bring products to market in Canada
• Partner with Marketing to develop and lead the go-to-market strategy and execution for CPG departments in Canada
• Partner with Supply Chain and Sourcing to maximize margin for the category in Canada
• Analyze data to drive decision-making, including sales velocity, margin, return rate, etc.
• Collaborate with key regional cross-functional partners, particularly Supply Chain, Planning, and Marketing, to ensure we are launching products that meet our local requirements, are maintaining in-stock position, and are driving traffic to key products
• Leverage data for ratings, reviews, and return rates, participate and spearhead quality improvements for any products in the assortment with improvement opportunities
• Assist in onboarding additional best-in-class vendors to the Quince model to expand sourcebase where relevant locally and required
• Continuously identify whitespace in the assortment and contribute to broader Quince product roadmap based on new information and learnings
• Build site merchandising strategy, including PDP improvements roadmap and top nav and filter optimizations

Qualifications

Required:

• The role is based in Toronto, with 4 days per week (Monday-Thursday) in office requirement.
• 8-10 years of experience in CPG categories, consumables preferred (Food & Beverage, Health & Wellness), with demonstrated ownership of category performance
• E-commerce experience and/or DTC experience preferred
• Proven track record of progressing within an organization and demonstrating continuous growth in roles and responsibilities
• Product-obsessed with experience in leveraging data tools and external sources
• Highly organized, detail-oriented, and execution-focused, with a demonstrated ability for building scalable processes and driving cross-functional alignment
• Continuous learner and highly curious; always open to considering new perspectives; proactive when changing course and facing added challenges
• Excellent written and verbal communication, presentation, and interpersonal skills
• Motivated by working in a fast-paced collaborative environment, where flexibility to stretch into or out of functional comfort zones is crucial for team success

Preferred:

• Bachelor’s Degree, preferred

All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles.

Pay Range

$130,000 — $180,000 CAD

WHY QUINCE?

Joining Quince means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike.

EQUAL OPPORTUNITY & HIRING INTEGRITY

Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, and local laws.

Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form.

Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable federal, state, and local laws.