Head of E-Commerce & Customer Experience

Indigo

Toronto

Hybrid

CAD 155,000 - 185,000

Full time

45 hours ago

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Job summary

Indigo seeks a Director of E-commerce to lead the ongoing innovation and growth of our online storefront. You will drive omnichannel experiences, optimize branding, discovery, and conversion, and work cross-functionally with Merchants, Marketing, IT, UX, and Finance.

You will own data-driven growth strategies, manage SEO, site merchandising, and an experimentation roadmap to improve engagement, conversion rate, and average order value while supporting Indigo's mission to inspire reading and

Qualifications

Passion for Indigo and its mission.
Hold a relevant degree from a recognized university.
Deep knowledge of e-commerce trends and growth.
Minimum of five years leading a high-performing e-commerce business.
Proven ability to deliver results and motivate a team.

Responsibilities

Develop and lead the execution of the eCommerce site experience to drive growth and revenue.
Execute site merchandising, seasonal strategies, and content to support product and marketing plans.
Own customer experience from browse to fulfillment, optimizing conversion and AOV.
Define and implement a comprehensive SEO strategy with cross-functional input.
Establish quarterly forecasts and budgets; adjust tactics quickly based on learnings.
Manage an experimentation roadmap including A/B tests and spend scaling.