Head of CTR Promotions & AI-Driven Strategy

Canadian Tire Financial Services; Toronto; On-site; CAD 140,000 - 200,000; Full time

Job summary

Canadian Tire Corporation, Limited seeks an AVP to lead CTR Promo Strategy & Programs in Toronto. The role translates enterprise promo strategy into annual plans, drives performance across weekly programs and major events, and advances AI-enabled pricing and promotion capabilities.

You will own the promotional calendar, governance, and stakeholder alignment to maximize customer value and financial outcomes.

Qualifications

• 8–10 years of progressive leadership experience in promotions, pricing or retail strategy.
• Degree in business, marketing, operations, finance or related field, or equivalent experience.
• Experience delivering high-performing programs in a large retail org with cross-functional collaboration.

Responsibilities

• Translate CTR promotions strategy into an annual plan and execution roadmap.
• Lead CTR promo planning, events and calendar integration across channels.
• Establish governance for AI-enabled pricing and promotion engines; track ROI and margins.
• Build and coach a high-performing CTR Promotions team with clear accountability.

Skills

Leadership in promotions

Strategic pricing

Data-driven decisions

AI-enabled optimization

Education

Bachelor's degree in business/marketing or related

Tools

AI tools

Pricing engines

Job description

Canadian Tire Corporation, Limited seeks an AVP to lead CTR Promo Strategy & Programs in Toronto. The role translates enterprise promo strategy into annual plans, drives performance across weekly programs and major events, and advances AI-enabled pricing and promotion capabilities.

You will own the promotional calendar, governance, and stakeholder alignment to maximize customer value and financial outcomes.