Head of Creative Strategy

Skillhub Solutions Inc.; Vaughan; Híbrido; CAD 120 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Group benefits

RRSP/401(k) matching

Company MacBook

Home-office budget

Work-abroad policy

Resumo da oferta

Clever Digital Marketing in Vaughan, Ontario, is seeking a Head of Creative Strategy to lead its creative-strategy function. The role connects strategy, production, performance, and learning across social and display advertising, overseeing execution through the Performance Creative Manager.

The position is full-time with a remote-friendly setup and in-person collaboration option in Vaughan. Competitive bonuses, benefits, and equipment are offered.

Qualificações

• Experience leading creative strategy or performance creative and building or scaling a team, department, or operating system.
• Strong performance-marketing, commercial, direct-response, and consumer-psychology knowledge.
• Experience developing creative testing frameworks, learning systems, and standards, and managing strategists or creative-production teams.
• Ability to lead across functions, support adoption, and work at both portfolio and account levels.
• Understanding of how to apply AI across a team.
• Lead-generation or high-ticket services, home-improvement, CRO, landing-page testing, or UGC experience is an asset.

Responsabilidades

• Define the methods, standards, and operating model for creative research, ideation, testing, learning, and scaling.
• Manage Senior Creative Strategists and the Performance Creative Manager; hire and develop creative-strategy talent.
• Turn customer, market, and performance data into creative direction, and build systems for sharing learnings across accounts.
• Set and maintain the department’s strategic and creative quality standards.
• Coordinate creative strategy and execution, including quality, capacity, speed, prioritization, and feedback.
• Develop testing frameworks, briefing standards, training, playbooks, and learning loops.
• Build AI-enabled workflows for research, analysis, creative intelligence, and decision-making.
• Partner with Paid Social, CRO, Paid Search, Client Success, and agency leadership.
• Connect creative decisions to business results, including creative win rate, lead costs, lead quality, and account growth.

Conhecimentos

Lead creative strategy

Team leadership

Performance marketing

AI workflows

Cross-functional collaboration

Descrição da oferta de emprego

Remote - Vaughan, ON Full-time Salary not specified

About the role

Clever Digital Marketing is seeking a Head of Creative Strategy to build and lead its creative‑strategy function. The role will connect strategy, production, performance, and learning across the agency’s social and display advertising work, and oversee creative execution through the Performance Creative Manager.

The agency serves home‑improvement companies in the US and Canada through paid social, paid search, conversion‑rate optimization, and strategic advising.

Responsibilities

• Define the methods, standards, and operating model for creative research, ideation, testing, learning, and scaling.
• Manage Senior Creative Strategists and the Performance Creative Manager; hire and develop creative‑strategy talent.
• Turn customer, market, and performance data into creative direction, and build systems for sharing learnings across accounts.
• Set and maintain the department’s strategic and creative quality standards.
• Coordinate creative strategy and execution, including quality, capacity, speed, prioritization, and feedback.
• Develop testing frameworks, briefing standards, training, playbooks, and learning loops.
• Build AI‑enabled workflows for research, analysis, creative intelligence, and decision‑making.
• Partner with Paid Social, CRO, Paid Search, Client Success, and agency leadership.
• Connect creative decisions to business results, including creative win rate, lead costs, lead quality, and account growth.

Qualifications

• Experience leading creative strategy or performance creative and building or scaling a team, department, or operating system.
• Strong performance‑marketing, commercial, direct‑response, and consumer‑psychology knowledge.
• Experience developing creative testing frameworks, learning systems, and standards, and managing strategists or creative‑production teams.
• Ability to lead across functions, support adoption, and work at both portfolio and account levels.
• Understanding of how to apply AI across a team.
• Lead‑generation or high‑ticket services, home‑improvement, CRO, landing‑page testing, or UGC experience is an asset.

Work arrangement and benefits

Full‑time position in Canada with a flexible remote‑work environment and an option for in‑person collaboration in Vaughan, Ontario.

• competitive base salary and performance‑based bonuses
• group benefits
• an RRSP/401(k) plan with matching
• a company MacBook
• a home‑office budget
• a work‑abroad policy

Clever Digital Marketing may use AI during interviews or candidate evaluation to support screening and selection. Reasonable accommodations are available during recruitment.