Growth & Product Marketing Lead for AI AgTech

precision-ai; Calgary; Hybrid; CAD 90,000 - 150,000; Full time

Job summary

Precision AI, Calgary-based, is hiring its first Growth & Product Marketing Manager to shape our go-to-market strategy and product storytelling. You will inherit brand guidelines, channels, and marketing work, and build a repeatable engine for customer acquisition using AI to multiply a lean team's impact.

You will report to the VP of Operations and collaborate with the Senior Product Manager, VP of AI, and CEO.

Qualifications

• 5+ years of B2B marketing experience focused on growth or product marketing in SaaS/tech.
• Proven track record in product positioning and messaging that drives adoption.
• Experience building acquisition strategies generating measurable pipeline in a B2B environment.
• Experience owning CRM end-to-end, including architecture, data structure, and integrations, and using it for list building, segmentation, and campaign reporting.
• Demonstrated AI fluency beyond everyday tool use, including hands-on experience building and deploying AI agents or automated workflows in a marketing or business context.
• Sound judgment on where AI can act autonomously and where human-in-the-loop review is essential, with a track record of orchestrating AI to deliver measurable results.
• Comfortable owning both strategy and hands-on execution in a fast-moving, early-stage environment.
• Strong communication and storytelling skills, with the ability to work closely with technical, product, and executive teams.

Responsibilities

• Develop clear positioning and messaging that communicates the value of our technology to farmers and agronomists.
• Partner with the Senior Product Manager and VP of AI to translate technical capabilities into customer-facing benefits.
• Create product launch plans, sales enablement materials, and customer stories that support our go-to-market push.
• Refine and extend existing brand guidelines to keep messaging consistent across every channel.
• Build and execute an acquisition strategy across digital, events, partnerships, and direct outreach.
• Define target segments and build high-quality lists within a focused addressable market.
• Launch and test campaigns, then scale the channels that drive qualified pipeline.
• Own the CRM end to end, including its architecture, data model, integrations, and lead lifecycle.
• Establish reporting on pipeline, conversion, and channel performance to guide investment decisions.
• Design, build, and orchestrate AI agents and workflows that scale research, list building, content, and campaign execution.
• Build human-in-the-loop review into AI workflows to protect accuracy, quality, and brand voice.
• Meet farmers in the field to gather customer insights and capture content.
• Represent Precision AI at conferences, trade shows, and industry events.
• Bring customer feedback back to Product and leadership to inform the roadmap.

Skills

B2B marketing

Product marketing

Growth strategy

CRM management

AI fluency

Data-driven decisions

Strategic + hands-on

Communication

Tools

CRM (unspecified)

Marketing automation

Job description

Precision AI, Calgary-based, is hiring its first Growth & Product Marketing Manager to shape our go-to-market strategy and product storytelling. You will inherit brand guidelines, channels, and marketing work, and build a repeatable engine for customer acquisition using AI to multiply a lean team's impact.

You will report to the VP of Operations and collaborate with the Senior Product Manager, VP of AI, and CEO.