Growth & Partnerships Lead — Incentive Programs

Relay; Toronto; On-site; CAD 140,000 - 171,000; Full time

Job summary

Relay, a digital banking platform for small businesses, is seeking an owner for incentive-driven growth within the Performance Marketing team in Toronto. You will run and scale publisher and affiliate channels, design offers and payouts, and build a referral program to turn customers into advocates.

You’ll collaborate with analytics, Lifecycle, Partnerships, CX and Sales to optimize payback and LTV:CAC by offer, experiment across paid and experimental channels, and drive measurable growth for

Qualifications

• Experience in incentive-driven acquisition across multiple channels.
• Ability to measure payback and LTV:CAC by offer.
• Track record of end-to-end paid media campaigns across channels.

Responsibilities

• Own Relay's publisher channel end to end: budget, partner strategy, placements, payouts and performance.
• Scale and diversify the channel with new partners.
• Audit incentivized offers across channels and standardize processes.
• Lead Relay's 2027 referral pilot from discovery to distribution and reporting.
• Run promotions on experimental paid channels end to end (direct mail, newsletters, audio).
• Collaborate with analytics, Lifecycle, Partnerships, CX and Sales to optimize payback and LTV:CAC by offer.

Skills

Incentive-driven acquisition

Affiliate & publisher channels

Payback analysis

LTV:CAC

Paid media campaigns

Newsletter

Paid social

Search

Audio ads

Job description

Relay, a digital banking platform for small businesses, is seeking an owner for incentive-driven growth within the Performance Marketing team in Toronto. You will run and scale publisher and affiliate channels, design offers and payouts, and build a referral program to turn customers into advocates.

You’ll collaborate with analytics, Lifecycle, Partnerships, CX and Sales to optimize payback and LTV:CAC by offer, experiment across paid and experimental channels, and drive measurable growth for