Growth-Oriented Business Development Lead - Home Care

TotalCare Concierge; Calgary; On-site; CAD 60,000 - 90,000; Full time

Job summary

TotalCare Concierge in Calgary seeks a driven Business Development Lead to grow our home care services. You'll build relationships with families, healthcare partners and referrals, while expanding visibility in the Calgary community and managing a pipeline of opportunities.

You’ll take initiative, work independently, and demonstrate measurable results with a practical, relationship-based marketing approach and flexible scheduling.

Qualifications

• Healthcare, home care or senior services experience.
• Strong communication and relationship-building skills.
• Self-motivated and results-oriented.
• Entrepreneurial mindset with ability to generate business.

Responsibilities

• Identify and acquire new home care clients.
• Develop referral partnerships with healthcare professionals and organizations.
• Support online visibility and SEO, social media content.
• Distribute promotional materials and build brand awareness.
• Maintain client relationships and ensure service continuity.

Skills

Business development

Sales experience

Community outreach

Digital marketing

SEO

CRM

Networking

Entrepreneurial mindset

Tools

CRM software

SEO tools

Google Business Profile

Social media platforms

Job description

TotalCare Concierge in Calgary seeks a driven Business Development Lead to grow our home care services. You'll build relationships with families, healthcare partners and referrals, while expanding visibility in the Calgary community and managing a pipeline of opportunities.

You’ll take initiative, work independently, and demonstrate measurable results with a practical, relationship-based marketing approach and flexible scheduling.