Growth Marketing Specialist: Paid Media & SEO

Rocky Mountaineer; Vancouver; Hybrid; CAD 70,000 - 79,000; Full time

Benefits offered by this job

Discretionary bonus

Health plan

RRSP/TSFA match

Two train tickets after year

Job summary

Armstrong Collective in Vancouver is seeking a Digital Marketing Specialist to own day-to-day paid media, SEO, and GEO initiatives, partnering with agencies and cross-functional teams to drive performance and guest experience.

You will analyze campaigns, optimize budgets, stay ahead of algorithm changes, and translate data into actionable improvements, contributing to the company’s growth and brand goals.

Qualifications

• 3+ years of digital marketing experience.
• 2+ years of hands-on paid media campaign management.
• Certifications in Google Analytics / Google Tag Manager preferred.

Responsibilities

• Lead day-to-day paid media execution with agencies.
• Develop paid media strategies aligned to priorities and targets.
• Monitor budgets, pacing, and KPI performance.
• Review campaign setups and outputs for accuracy and effectiveness.
• Translate performance data into actionable optimization actions.
• Collaborate with cross-functional teams to align campaigns.

Skills

Analytics

Paid media management

SEO & GEO knowledge

Campaign optimization

Agency collaboration

Cross-functional teamwork

Education

Post-secondary education in marketing

Tools

Google Ads

Meta Ads

Bing Ads

DV360

Google Analytics

Google Tag Manager

Looker Studio/Power BI

Job description

Armstrong Collective in Vancouver is seeking a Digital Marketing Specialist to own day-to-day paid media, SEO, and GEO initiatives, partnering with agencies and cross-functional teams to drive performance and guest experience.

You will analyze campaigns, optimize budgets, stay ahead of algorithm changes, and translate data into actionable improvements, contributing to the company’s growth and brand goals.