Growth Marketing Specialist

TRANSIT; Quebec; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

TRANSIT, a leading wholesale distribution company in Eastern Canada, seeks a Growth Marketing Specialist to enhance customer acquisition and retention across B2C and B2B channels. The role involves strategizing for sustainable growth through effective digital marketing techniques in a dynamic work environment centered on collaboration and innovation.

Benefits

Insurance and group RRSP

Bank of flexible leaves

Exclusive discounts on auto parts

On-site mechanical workshop

Gym with showers & sports allowance

Qualifications

• Around 10 years of experience in digital marketing and e-commerce.
• Fluency in French and English required for communication.
• Ability to analyze marketing data for actionable insights.

Responsibilities

• Design and execute acquisition, conversion, and retention strategies.
• Enhance customer journey and improve conversion rates.
• Monitor key metrics and provide actionable recommendations.

Skills

Data analysis

SEO

SEM

Project management

Tools

Google Ads

SEMrush

Klaviyo

HubSpot

Shopify

Google Analytics 4

Job description

Let’s be clear : we have bold growth ambitions! We aim to double our revenue over the next few years. Crazy? Maybe. Possible? Absolutely—especially with the right people on our team.

At Transit, we’ve got a strong product offering and a cutting-edge distribution system. That’s why we’re looking for a Growth Marketing Specialist to help us acquire new customers, boost loyalty, and increase customer value over time across both our B2C and B2B channels.

Are TOFU, SEM, and SEO part of your daily vocabulary? Got experience managing paid ads? Or do you get a thrill from pushing web pages to the top of search rankings through organic strategies? We want to talk to you.

CONDITIONS

• Schedule : 37.5hours / week, Monday to Friday, flexible hours.
• Work Mode : Hybrid (up to 3 days of remote work per week).

MISSION

Design and execute acquisition, conversion, and retention strategies to drive performance across our B2C and B2B channels. Generate sustainable growth by optimizing every stage of the customer journey—from first click to long-term loyalty.

DESCRIPTION

• Growth and Customer Acquisition Strategy :

Define and implement a growth strategy to acquire new customers.

• Identify and leverage the most effective revenue-generating channels (SEO, SEM, email marketing, etc.).
• Launch and manage advertising campaigns to drive traffic and conversions.
• Test and refine visuals, messaging, and audience targeting to improve ad performance.
• Manage advertising budgets to maximize ROI and prioritize high-impact opportunities.
• Customer Experience and Conversion Optimization :

Collaborate with the Product Owner on the development of the e-commerce site.

• Enhance the customer journey and improve conversion rates (UX, A / B testing, product pages, checkout).
• Optimize our Amazon, eBay, and Walmart storefronts to increase product page visibility and conversions.
• Customer Retention and Engagement :

Develop and implement a long-term loyalty strategy (loyalty program, community building, etc.).

• Strategically segment the customer base (behavior, history, interests).
• Create, automate, and personalize marketing communications (subscriptions, cart reminders, post-purchase flows, SMS, etc.).
• Analytics, Reporting, and Internal Collaboration :

Monitor key metrics (CTR, conversion rate, abandoned cart rate, average order value, CAC) and provide actionable recommendations.

• Collaborate with creative, e-commerce, sales, service, and product teams to ensure initiative alignment.

BENEFITS

• Insurance and group RRSP.
• Bank of flexible leaves.
• Exclusive discounts on our auto parts and accessories.
• Mechanical workshop on site with mechanic at your service.
• Gym with showers & sports allowance.
• And more!

WORKING ENVIRONMENT

• Our Levis head office occupies an area of 150,000 square feet.
• We offer a working environment at the cutting edge of technology, bright and modern.
• We place great importance on work-life balance : several initiatives are in place to support your well-being and overall balance.
• Company in the Top 30 Best Managed Companies in Canada.

WHY CHOOSE TRANSIT?

To join a close-knit team and evolve in a growing Quebec company! We rely on a collaborative approach based on the initiative and involvement of every member of our team. Working with us means that you will have challenges that match your ambitions! Transit is currently the largest wholesale distribution warehouse for automotive parts in Eastern Canada. If you are looking to fulfill your potential and are willing to help us achieve our most ambitious goals, now is the time!

CURIOUS TO LEARN MORE ABOUT US?

Check out our careers page :

At Transit, what matters most is hands-on experience. If you have several of the following skills, we want to meet you :

• Around 10 years of experience in digital marketing : Strong knowledge of tools and techniques for SEM platforms (Google Ads, Meta Ads, etc.), SEO (Search Console, SEMrush), and marketing automation (e.g. Klaviyo, HubSpot).
• Proven experience in e-commerce : Significant experience working in an e-commerce environment.
• Strong data analysis skills : Ability to analyze marketing data, draw insights, and turn them into concrete actions to improve performance.
• Results-driven : Comfortable setting goals—and taking ownership of delivering on them.
• Excellent project management and organizational skills : Able to manage priorities, plan effectively, and execute projects with structure and precision.
• Deep understanding of the customer journey : Skilled in strategies that enhance user experience and boost conversion rates at every stage.
• Fluency in French and English : Necessary to communicate effectively—both spoken and written—with unilingual French and English-speaking collaborators.
• Nice-to-haves :

Comfortable with platforms like Shopify, Klaviyo, and Google Analytics 4.

• In-depth SEO knowledge.
• Experience with marketplace platforms (Amazon, eBay, Walmart).

Ready to take on the challenge? Let’s talk. We’re building something bold and ambitious.

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