Growth Marketing Manager (Hybrid)

OpenTable; Toronto; Hybrid; CAD 115,000 - 128,000; Full time

Benefits offered by this job

Hybrid workplace

2 days in-office per week

Private health insurance

Dental insurance

Paid time off

Parental leave

Flexible work arrangements

Wellness programs

Learning and development

Job summary

OpenTable in Toronto, Canada, seeks a B2B Growth Marketing Manager to lead growth strategy for the independent restaurant segment. You will own how restaurants discover, activate, and grow with OpenTable—across self-serve product-led motion and sales-assisted motion—translating strategy into a coordinated marketing roadmap.

You'll partner with Product, Sales, Account Management, Revenue, and Analytics to build a frictionless journey, generate pipeline, and align motions with shared targets.

Qualifications

• 5-8 years of growth and/or B2B marketing experience.
• Experience with self-serve/product-led and sales-assisted motions.
• Ability to align with Sales, Account Management, Revenue teams.
• Fluency with AI tools for research and content generation.

Responsibilities

• Own growth strategy for the independent restaurant segment.
• Lead self-serve, product-led growth motion from discovery through signup and activation.
• Build and run marketing for the sales-assisted motion to generate pipeline.
• Define criteria and SLAs for moving leads between motions.
• Set shared pipeline, conversion, and revenue targets with leaders.
• Leverage AI to accelerate testing and messaging across motions.

Skills

Growth marketing

B2B SaaS

Cross-functional collaboration

AI tools

Tools

AI tools

Job description

Location: Toronto, Canada (Hybrid Position, in office 2 days per week)

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About OpenTable

OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. Our technology helps restaurants, bars, wineries, and other venues attract guests, manage capacity, improve operations, and increase revenue.

As part of OpenTable, you’ll join a global network that includes OpenTable and Booking Holdings’ portfolio of travel brands. Together, we help people experience the world through dining and travel.

About the role

We're looking for a B2B Growth Marketing Manager to lead growth strategy for OpenTable's independent restaurant segment. In this role, you will own how restaurants discover, activate, and grow with OpenTable—across both our self-serve, product-led motion and our sales-assisted motion—and translate that strategy into a coordinated marketing and growth roadmap.

You'll partner closely with Product, Sales, Account Management, Revenue, and Analytics to build a frictionless self-serve journey, generate and convert pipeline for restaurants that need a sales-assisted path, and design the connective tissue between the two. This is an opportunity for someone who thrives at the intersection of marketing, product, and sales, is energized by ambiguity, and wants to own growth end to end rather than a single channel.

What you’ll do

• Own the growth strategy for the segment. Develop a clear view of the independent restaurant segment, its customers and prospects, and the biggest opportunities across acquisition, conversion, activation, engagement, expansion, and retention. Translate business goals and customer insight into a focused roadmap.
• Lead the self-serve, product-led growth motion. Own the strategy and performance of the self-serve restaurant journey, from discovery through signup, activation, and conversion, partnering with Product and Web/CRO to test and scale improvements.
• Build and run marketing for the sales-assisted motion. Own pipeline-generation programs—outbound, account-based marketing, field marketing, and sales collateral—that generate and nurture pipeline for restaurants that need a consultative path, and partner with Account Management on expansion and retention marketing.
• Design the connection between motions. Define clear criteria and SLAs for when and how leads move between self-serve and sales-assisted paths, and build the feedback loops that let sales insight shape marketing strategy, and vice versa.
• Align on shared targets. Partner with Sales, Account Management, and Revenue leadership to set shared pipeline, conversion, and revenue goals, and establish the metrics—across both motions—that tell you where to invest, iterate, or stop.
• Use AI to move faster. Use AI tools to synthesize customer and behavioral insight, generate and test creative and messaging, and accelerate experimentation across both motions.
• Collaborate cross-functionally with Product, Sales, Account Management, Lifecycle, Web, and Analytics to bring together a cohesive growth strategy.
• Use data, customer insight, and business context to inform decisions.
• Identify opportunities to improve processes, customer experience, and business results across both the self-serve and sales-assisted journeys.

What you bring to the table

• 5-8 years of experience in growth and/or B2B marketing, ideally in SaaS, marketplaces, technology, or a business serving SMBs.
• Experience with both a self-serve/product-led motion and a sales-assisted or mid-touch B2B motion.
• Experience working closely with Sales, Account Management, or Revenue teams, including shared pipeline and revenue targets and sales enablement.
• Ability to use funnel and behavioral data to diagnose growth problems and prioritize opportunities.
• Fluency with AI tools for research, content generation, and workflow automation, and good judgment about where AI helps most.
• Strong communication and analytical skills, with the ability to turn ambiguity into a clear roadmap teams can execute against.
• Experience working cross-functionally with teams like Product, Sales, and Analytics, without direct authority over every team you rely on.
• Comfort operating in a fast-paced, evolving environment.

How you’ll work

OpenTable teams are collaborative, globally connected, and focused on creating meaningful outcomes for restaurants and diners. You'll work with partners across Marketing, Product, Sales, Account Management, and Analytics, and will be expected to communicate clearly, take ownership, and contribute to an inclusive team environment.

• Hybrid: you'll work from our Toronto office for a minimum of 2 days a week, with the flexibility to collaborate with distributed teams.
• Occasional travel may be required for team offsites, sales events, or customer visits.
• You'll collaborate across US and Canada time zones, coordinating with Product, Sales, and Account Management partners as needed.
• You'll operate with standard marketing and analytics tooling, and regular rhythms for cross-functional planning with Sales and Product.

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Focus on your career growth:
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• 20 days of paid time off
• Private health and dental insurance
• Life and Disability insurance

The best connections happen face-to-face, whether you’re sitting down to dinner or having coffee with a coworker. That’s why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.

The expected range of compensation for this position based in Toronto, Canada, is $115,000-$128,000 CAD.There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.

We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.