Growth Marketing Manager

Saje Natural Wellness; Toronto; On-site; CAD 90,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Hybrid work

Flexible hours

Wellness days

Health benefits

Paid sick days

Product discount

Onboarding plan

EAP

GRSP

Paid time off

Product training

Job summary

Saje Natural Wellness is seeking a Growth Marketing Manager to drive paid media strategy across Search, Social, Affiliate, Display, and emerging channels. You will partner with Brand, Creative, eCommerce, CRM, and Analytics to align investment with commercial goals and customer growth.

You will own day-to-day paid media planning, budgeting, testing, and performance optimization, translating insights into actionable recommendations while balancing brand integrity with growth targets.

Qualifications

• 5+ years of hands-on performance marketing or growth marketing experience.
• Experience managing paid media across multiple channels.
• Strong analytical skills to interpret performance data.
• Experience with Google Analytics and attribution.
• Excellent cross-functional collaboration with Brand, eCommerce, Analytics, Finance.

Responsibilities

• Growth Strategy & Channel Management: manage paid media channels and translate priorities into channel plans.
• Performance Optimization & Testing: monitor performance, develop a testing roadmap, and translate results into actions.
• Campaign Execution & Agency Coordination: oversee campaign setup, briefs, asset delivery, and agency coordination.
• Reporting, Budget Management & Insights: build weekly/monthly reports and support budget planning.

Skills

Paid media

Growth marketing

Digital acquisition

Cross-functional collaboration

Analytics interpretation

Budget management

Testing & optimization

Tools

Google Analytics

Google Ads

Meta Ads

CRM systems

Job description

We welcome interested candidates based in either the Greater Toronto Area or Greater Vancouver Area.

Overview:

At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.

We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.

At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

The impact you'll make:

The Growth Marketing Manager is responsible for driving measurable customer and revenue growth through Saje’s paid media and performance marketing ecosystem. Reporting into the Growth function, this role leads the planning, execution, optimization, and reporting of paid acquisition channels including Paid Search, Paid Social, Affiliate, Display, and emerging performance channels. The Growth Marketing Manager partners closely with Brand, Creative, eCommerce, CRM, Analytics, Finance, and external agency partners to ensure paid media activity is clear, coordinated, commercially focused, and optimized for performance.

This role owns the day-to-day management of paid media planning, campaign setup, budget pacing, testing roadmaps, reporting rhythms, agency coordination, and performance optimization. The Growth Marketing Manager ensures that growth priorities are translated into actionable channel plans, investment decisions are supported by clear data, and performance learnings are used to improve future marketing effectiveness.

Success in this role requires strong paid media expertise, analytical judgment, commercial curiosity, disciplined execution, and the ability to translate performance insights into clear recommendations, tests, and actions.

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.

What you'll do:

Growth Strategy & Channel Management

• Manage the strategy, performance, and day-to-day operations of paid media channels including Paid Search, PMAX, Paid Social, Affiliate, Display, and emerging performance channels.
• Translate growth priorities into clear channel plans, media briefs, campaign structures, targeting approaches, and optimization actions.
• Partner with Brand, Creative, eCommerce, CRM, Analytics, Finance, and agency partners to align paid media activity to commercial priorities, customer journeys, and campaign moments.
• Monitor competitive activity, privacy changes, platform updates, and emerging channel opportunities to keep Saje’s performance marketing approach current and effective.

Performance Optimization & Testing

• Monitor daily, weekly, and monthly channel performance, identifying risks, opportunities, and optimization actions across revenue, ROAS, CAC, CPC, conversion, and customer quality.
• Develop and manage a disciplined testing roadmap across creative, audience, offer, channel, landing page, and bidding variables.
• Translate test results and performance shifts into practical recommendations that improve investment efficiency and future campaign effectiveness.
• Balance brand integrity with performance needs by ensuring paid media creative, messaging, and targeting support both customer relevance and measurable outcomes.

Campaign Execution & Agency Coordination

• Oversee paid media campaign setup, creative briefing, agency handoffs, asset delivery, launch readiness, in-market optimization, and post-campaign follow-through.
• Manage relationships with paid media agencies, vendors, and platform partners, ensuring clear briefs, accountability, performance visibility, and timely execution.
• Create visibility into campaign status, upcoming milestones, open decisions, performance risks, and required actions.
• Support marketing technology, tracking, tagging, feed, automation, and data integrity needs in partnership with eCommerce, analytics, and web development partners.

Reporting, Budget Management & Insights

• Build clear weekly and monthly reporting that explains performance drivers, investment efficiency, learnings, risks, and recommended next steps.
• Support annual and monthly paid media budget planning, monitor spend pacing, partner with Finance on reconciliation, and ensure investment is aligned to business priorities.
• Maintain visibility into core KPIs including revenue, ROAS, CAC, CPC, conversion rate, LTV signals, new customer acquisition, and channel efficiency.
• Contribute to improved reporting tools, workflows, and planning routines that strengthen performance visibility and decision-making.

Success in this role will be measured by:

• Paid media performance against revenue, ROAS, CAC, CPC, conversion, and customer growth goals.
• Improved efficiency and effectiveness of paid acquisition investment over time.
• Quality, discipline, and impact of the testing roadmap across creative, audience, offer, landing page, and channel variables.
• Timely execution of paid media campaigns, briefs, asset handoffs, reporting, budget pacing, and in-market optimization.
• Clarity and usefulness of weekly and monthly reporting, performance insights, and recommended actions.
• Strong cross-functional and agency confidence in the organization, accountability, and commercial focus of growth marketing work.
• Continuous improvement of growth marketing processes, performance visibility, and decision-making routines.

We'd love to hear from you if you have:

• 5+ years of hands-on performance marketing, paid media, growth marketing, or digital acquisition experience, either in-house or agency-side.
• Deep experience managing Paid Search, PMAX/Google Ads, Meta Ads, TikTok, Affiliate, Display, and/or other paid acquisition channels.
• Experience managing paid media budgets, forecasts, spend pacing, performance targets, and investment trade-offs.
• Strong understanding of customer acquisition, CAC, ROAS, LTV, retention, frequency management, conversion rate, and full-funnel performance drivers.
• Experience developing test-and-learn plans, reading performance data, and translating insights into practical optimization recommendations.
• Working knowledge of Google Analytics and related analytics, attribution, reporting, and paid media platforms.
• Experience in DTC eCommerce, retail, wellness, beauty, lifestyle, consumer goods, or another customer-centric environment preferred.
• Experience with emerging paid channels such as YouTube, Pinterest, Reddit, podcast, CTV, DOOH, creator amplification, or other alternative growth channels is an asset.
• Strong cross-functional collaboration skills with experience working with Creative, Brand, eCommerce, CRM, Analytics, Finance, agencies, and external partners.
• Strong paid media and growth marketing capability across acquisition channels.
• Excellent analytical skills with the ability to interpret performance data and recommend clear actions.
• Commercially minded with the ability to connect marketing investment to revenue, customer growth, profitability, and business outcomes.
• Highly organized with strong prioritization, project management, and execution discipline.
• Strong communication skills with the ability to simplify complex performance information into concise insights, decisions, and next steps.
• Creative problem-solver who can balance brand integrity with performance needs and disciplined experimentation.
• Highly collaborative with strong stakeholder management and agency partnership skills.
• Comfortable navigating ambiguity, changing priorities, and the pace of a growth-oriented retail and eCommerce environment.
• Strong judgment, attention to detail, and commitment to continuous improvement.

Why Saje?

Here at Saje, we understand that joining a team is an important decision to make, so we want to be sure you're supported to do your best work.

The compensation range on average for this position is from $90,000 - $100,000 annually. Base pay is dependent on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.

In addition to your base, we offer:

• Annual bonus program
• A hybrid way of working
• Flexible work hours based on business needs
• Wellness days to ensure you're taking care of your mental and physical health
• Health benefits - comprehensive health, vision and dental packages
• Paid sick days
• Generous product discount
• Full onboarding plan and onboarding buddy to help you settle in
• Employee Assistance Program - 24/7 support, resources, and information available to you and your family
• GRSP programs
• Paid time off to ensure you're resting & recharging
• Product training to help you learn about the benefits and efficacy of our 100% natural products to support your own wellness journey

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Saje provides equal employment opportunity to all employees and applicants, and we believe the best teams are made up of diverse perspectives and people. We offer reasonable accommodations to candidates with disabilities throughout the recruitment process and will work with you to ensure you are supported while working at Saje.