Growth Marketing Manager

StickerYou, Inc.; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

A leading e-commerce company in Toronto is seeking a Growth Marketing Manager to develop high-impact digital marketing strategies. This role involves managing campaigns, optimizing budgets, and driving results across various channels, alongside a talented team within a vibrant work culture.

Benefits

Flexibility to work remotely 3 days per week

Health and dental insurance

Competitive compensation

Discounts on industry-leading products and services

Qualifications

• 5+ years of experience in digital marketing in a high-volume DTC e-commerce environment.
• Proven expertise in SEM strategy, paid social, and performance marketing channels.
• Strong project management skills with the ability to juggle multiple competing priorities.

Responsibilities

• Develop and execute comprehensive campaign strategies across multiple products and channels.
• Manage paid search and paid social campaigns directly on ad platforms.
• Provide strategic direction on budget reallocation based on evolving business needs.

Skills

Digital Marketing

SEM Strategy

Audience Targeting

Data-Driven Optimization

Creative Development

Budget Allocation

Ad Performance Analytics

Cross-Functional Collaboration

A/B Testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

GA4

Job description

StickerYou is a leading e-commerce business for custom printed products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make custom products in any size, shape, and quantity. Businesses and consumers can easily upgrade their marketing, packaging, promotion, or use stickers to celebrate a personal event. It’s a truly unique business that harnesses the enormous power of customization. We are a smart, creative, and passionate group proudly making custom products locally in Toronto for the global market.

Are you a digital marketing expert who thrives on strategy, performance, and innovation?

We’re looking for a Growth Marketing Manager to help expand our business by developing and executing high-impact digital campaigns that drive outstanding results. Reporting to our VP of Marketing, in this role you'll oversee digital marketing strategies for multiple product lines, working closely with cross-functional teams, agency partners, and key stakeholders to optimize marketing initiatives. You’ll have a hand in everything from budget allocation, strategy, and creative development to campaign execution—ensuring maximum ROI while staying ahead of industry trends.

Responsibilities:

• Develop and execute comprehensive campaign strategies across multiple products and channels, specializing in lower-funnel campaigns while supporting mid and upper-funnel initiatives.
• Manage paid search and paid social campaigns directly on the ad platforms with a deep understanding of SEM strategy, social media advertising, audience targeting, prospecting, retargeting, and data-driven optimization.
• Be the primary point of contact with key media vendors such as Google and Meta.
• Lead budget allocation and media planning to maximize ROI across digital channels.
• Provide strategic direction on budget reallocation based on evolving business needs, product priorities, and campaign performance.
• Drive ad copy innovation, manage strategic keyword targeting, campaign segmentation, audience selection and conduct advanced ad performance analytics.
• Proactively review performance marketing performance and make optimizations as needed.
• Create briefs for creative assets and participate in the creative strategy process along with the internal design and production team.
• Design, execute, and analyze structured growth experiments or A/B tests, iterating quickly to refine and scale tactics that profitably acquire customers.
• Conduct regular audits of live digital campaigns, ensuring accuracy in targeting, ad delivery, and landing pages success.
• Work closely with the development team, external consultants and vendors to improve marketing technology infrastructure.
• Continuously report on campaign performance and proactively make recommendations and improvements.
• This is a multi-faceted role with a lot of responsibility, collaboration and leadership exposure. The role could evolve to include line management of 1-2 individuals in the future.
• Perform other marketing tasks and assignments as required.

Requirements:

• 5+ years of experience in digital marketing in a high-volume DTC e-commerce environment, could be a mix of agency and client-side.
• Proven expertise in SEM strategy, paid social, and other performance marketing channels.
• Strong knowledge of Google Ads and Meta Ads with recent and relevant experience planning and executing campaigns directly on these platforms.
• Knowledge of GA4 and other analytics tools and systems.,
• Previous experience with content management systems.
• Ability to extract actionable insights from complex data sets and drive business decisions.
• Strong project management skills with the ability to juggle multiple competing priorities.
• A results-driven, action-oriented mindset with excellent problem-solving skills.
• Experience working cross-functionally in fast-paced, collaborative environments.
• Exceptional oral and written communication skills
• Insatiable curiosity about digital marketing and e-commerce
• Curiosity about stickers, printing, and how small businesses and personal users can leverage these products would be an asset
• Resides in GTA and will come into Toronto office 2x each week
• Authorized to live and work in Canada.

Key Competencies:

• A drive to continuously improve results and go above and beyond. You are performance-driven and have the drive to continually experiment and refine your work to drive the greatest possible impact.
• Proactive, organized, and collaborative.
• You are helpful and have a natural ability to anticipate others' needs.
• You are a positive person by default with a strong ability to build relationships with others.
• Ability to work independently and as part of a team.
• Confident, open and enthusiastic communicator with the ability to flex your style

Why join?

• A fun and passionate team
• Amazing local business with cool products and customers
• Flexibility to work remotely 3 days per week
• Competitive compensation
• Health and dental insurance
• Discounts on industry-leading products and services