Growth Marketing Director: Data-Driven Pipeline & ROI

Kibbi Technologies Inc.; Vancouver; On-site; CAD 140,000 - 180,000; Full time

Benefits offered by this job

Base salary + bonus

RRSP contribution

Profit-sharing program

Share ownership program

Job summary

Nicola Wealth is seeking a Director of Growth Marketing to own the full digital funnel, from paid media to sales-ready leads. You will drive pipeline through SEO, paid search, email nurture and analytics, partnering with Sales and Compliance.

The role requires 8+ years in growth marketing with 3+ years leading teams, a Marketing/Business degree, and certifications in GA/HubSpot/Meta Blueprint. Vancouver-based, on-site role with competitive bonus and benefits.

Qualifications

• 8+ years in growth, digital or performance marketing with 3+ years leading teams or agencies.
• Bachelor’s degree in Marketing, Business, Analytics, or Communications; MBA preferred.
• Certifications in GA/GA2, HubSpot or Marketo, Meta Blueprint or CXL/Reforge are a plus.
• Proven expertise across SEO/SEM, paid media, CRO and A/B testing.
• Experience owning marketing automation and CRM integrations.

Responsibilities

• Own end-to-end digital marketing funnel from paid and organic to qualified pipeline.
• Analyze multi-touch attribution to connect spend with pipeline and revenue.
• Lead CRO initiatives and A/B testing to improve on-site conversion.
• Design and optimize landing pages, forms, and gated content for campaigns.
• Guide lifecycle email flows and nurture programs with Sales alignment.
• Oversee Martech stack and data flow to CRM for measurement.

Skills

Growth marketing

Digital marketing

Team leadership

Marketing analytics

SEO/SEM

A/B testing

Marketing automation

CRM integration

AI in marketing

Financial services experience

Education

Bachelor’s degree in Marketing, Business, Analytics or Communications

Tools

Google Analytics/Google Ads

HubSpot or Marketo

Meta Blueprint

CXL/Reforge

Job description

Nicola Wealth is seeking a Director of Growth Marketing to own the full digital funnel, from paid media to sales-ready leads. You will drive pipeline through SEO, paid search, email nurture and analytics, partnering with Sales and Compliance.

The role requires 8+ years in growth marketing with 3+ years leading teams, a Marketing/Business degree, and certifications in GA/HubSpot/Meta Blueprint. Vancouver-based, on-site role with competitive bonus and benefits.