Growth Marketer, Nino

Jobgether; Canada; Remote; CAD 173,000 - 203,000; Full time

Benefits offered by this job

Equity

Healthcare

401(k) retirement plan

Life insurance

PTO

Remote work

Startup environment

Job summary

Jobgether is seeking a Growth Marketer based in Canada to own the end-to-end acquisition funnel, from discovery to consultations, across paid, organic, and AI-driven channels. You will optimize landing pages, implement AI tools, and collaborate with sales, engineers, and external agencies to scale a fintech platform focused on tax and financial planning.

The role requires hands-on website development, strong Google Ads expertise, and a data-driven mindset to improve CAC, payback, and conversion

Qualifications

• At least 3 years of experience in growth marketing or performance marketing.
• Proven experience owning and delivering pipeline or customer acquisition targets.
• Hands-on website development and experimentation with landing pages and AI tools.
• Strong knowledge of paid search (Google Ads) and CAC/ROI concepts.
• Experience growing SEO and AI-driven search initiatives.
• Familiarity with AI-powered search platforms and related tools.
• Analytical mindset with ability to translate data into action.

Responsibilities

• Own end-to-end acquisition funnel from initial visit to completed consultation.
• Build and test landing pages, calculators, and conversion-focused experiences.
• Lead paid acquisition and test new channels for scale.
• Improve organic/AI search visibility and content strategies.
• Manage external agencies and align content/search with brand goals.
• Expand acquisition partnerships with relevant platforms and offers.
• Improve scheduling flows and lead qualification to boost conversions.
• Establish attribution and reporting for channel performance and CAC/ROI.
• Create a diversified acquisition strategy across paid, organic, and partnerships.

Skills

Growth marketing

Performance marketing

Google Ads

SEO

AI search

Website testing/landing pages

Data analysis

Cross-functional collaboration

Tools

AI coding tools

Landing page tooling

Google Analytics

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Growth Marketer, Nino based in Canada.

As a Growth Marketer, you will play a key role in driving customer acquisition and scaling a next-generation AI-powered financial planning platform. You will own the growth funnel from initial discovery to qualified consultations, developing and optimizing multiple acquisition channels. Working at the intersection of performance marketing, SEO, AI search, and digital product development, you will have the autonomy to turn ideas into measurable results. You will collaborate closely with financial advisors, CPAs, sales teams, engineers, and external agencies. This is a hands‑on opportunity in a fast-paced, early-stage environment backed by an established financial technology platform. Your work will directly contribute to making expert tax and financial planning advice more accessible to households.

Accountabilities

• Own the end-to-end acquisition funnel, from the first website visit to a completed consultation, defining growth strategies and taking responsibility for performance targets.
• Manage and optimize the website, independently building and testing landing pages, calculators, comparison pages, and conversion-focused experiences using AI-powered coding tools.
• Lead paid acquisition initiatives, primarily through Google Ads, while continuously testing new channels and identifying scalable opportunities.
• Strengthen organic and AI-driven search visibility through SEO, answer engine optimization (AEO), strategic content, comparison pages, customer reviews, and offsite authority-building initiatives.
• Oversee external agencies and ensure that content and search strategies effectively position the platform as a trusted solution for tax and financial planning questions.
• Develop and expand the acquisition partnership with the existing cryptocurrency platform, identifying opportunities to reach relevant users with targeted offers at the right time.
• Improve the conversion rate from booked appointments to completed consultations through better scheduling processes, reminders, lead qualification, and customer journeys.
• Establish reliable attribution and reporting systems, ensuring every consultation can be traced to its acquisition source and that channel performance, customer acquisition costs, and return on investment are accurately measured.
• Build a diversified acquisition strategy in which paid search, organic and AI search, and partnership channels each contribute meaningfully to sustainable growth.

Requirements

• At least 3 years of experience in growth marketing or performance marketing, ideally within a consumer-focused business offering high-value services through consultation or sales calls.
• Proven experience owning and delivering pipeline or customer acquisition targets for a sales team.
• Strong hands‑on website development and experimentation skills, including building and launching landing pages and optimizing digital experiences independently using AI coding tools.
• Practical expertise in paid search advertising, particularly Google Ads, with a solid understanding of customer acquisition cost (CAC), payback periods, conversion rates, and channel profitability.
• Demonstrated experience growing SEO and AEO initiatives through content creation, comparison pages, search optimization, and offsite authority-building strategies.
• Familiarity with AI-powered search platforms and the ability to improve brand visibility across tools such as ChatGPT, Perplexity, and Google.
• Strong analytical capabilities, with the ability to interpret performance data honestly, account for small sample sizes and longer conversion cycles, and translate insights into actionable decisions.
• High ownership and initiative, with the ability to identify opportunities, take action independently, and deliver results without waiting for detailed instructions or additional resources.
• Excellent collaboration and communication skills, enabling effective partnerships with sales professionals, financial advisors, engineers, and external agencies.
• Strong first-principles thinking, with a customer‑centric approach to understanding purchasing decisions and identifying the factors that influence growth.
• A genuine interest in making expert tax and financial planning advice more accessible through technology, particularly in an early‑stage, fast‑moving environment.
• Previous experience in regulated industries such as financial services, tax, insurance, or healthcare is a plus, particularly an understanding of how to create compelling yet compliant marketing content.

Benefits

• Salary: Annual starting salary ranging from $122,315 to $143,900 USD, with the actual offer depending on relevant skills, qualifications, education, and professional experience.
• Equity: Opportunity to receive equity as part of the overall compensation package.
• Healthcare: Medical, dental, and vision insurance coverage.
• Retirement: Access to a 401(k) retirement savings plan.
• Insurance: Life insurance coverage.
• Paid Time Off: PTO to support work-life balance and personal well‑being.
• Remote Work: Fully remote working arrangement for candidates based in the United States or Canada.
• Professional Autonomy: The opportunity to take ownership of growth initiatives, experiment with emerging technologies, and make a measurable business impact.
• Startup Environment: The chance to work with the independence and agility of an early‑stage team while benefiting from the reach and resources of an established technology platform.

How Jobgether works

We use an AI‑powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top‑fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre‑contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.