Growth Leader, Paid Social & Native Ads

A Hiring Company; Victoria; On-site; CAD 155,000 - 185,000; Full time

Benefits offered by this job

Paid time off for volunteering

Comprehensive health benefits

Professional development opportunities

Complimentary lunches

Team events in-office

Job summary

A prominent home services provider is seeking a Head of Paid Social in Victoria, BC. This in-person role blends strategic ownership with hands-on leadership to drive customer acquisition and lead generation. Responsibilities include managing a significant media budget, optimizing Paid Social campaigns across multiple platforms, and coaching a marketing team. The ideal candidate has 8-12 years of experience in performance marketing, winning multi-million dollar budgets, and a strong analytical background to optimize lead quality and volume. Compensation ranges from $155k to $185k annually, plus bonuses.

Qualifications

• 8-12+ years of experience in performance or growth marketing.
• Proven success with multi-million dollar paid media budgets.
• Experience with high-volume lead generation in home services.
• Strong analytical skills for optimizing leads.
• Hands-on experience with Paid Social platforms.

Responsibilities

• Own the Paid Social and Native Advertising strategy.
• Manage and optimize a multi-million dollar budget.
• Drive performance for lead generation.
• Coach and develop marketing team talent.
• Deliver performance updates to senior leadership.

Skills

Performance marketing expertise

Paid Social knowledge

Analytical skills

Team leadership

Budget management

Education

BS/BA in Marketing or Business

MBA preferred

Tools

Meta Ads

TikTok Ads

YouTube Ads

AI-driven performance tools

Job description

A prominent home services provider is seeking a Head of Paid Social in Victoria, BC. This in-person role blends strategic ownership with hands-on leadership to drive customer acquisition and lead generation. Responsibilities include managing a significant media budget, optimizing Paid Social campaigns across multiple platforms, and coaching a marketing team. The ideal candidate has 8-12 years of experience in performance marketing, winning multi-million dollar budgets, and a strong analytical background to optimize lead quality and volume. Compensation ranges from $155k to $185k annually, plus bonuses.