Growth Leader: Paid Social & Native Ads

Buyerlink; Victoria; On-site; CAD 155,000 - 185,000; Full time

Benefits offered by this job

Paid time off for volunteering

Comprehensive health benefits

Professional development opportunities

Complimentary lunches

Team events

Job summary

A leading home services company located in Victoria, BC, is seeking a Head of Paid Social to drive customer acquisition and growth. This role will manage an annual media budget of over $25M and is responsible for the strategic direction and execution of Paid Social marketing. The ideal candidate will have 8-12 years of relevant experience, strong analytical skills, and a proven track record of scaling successful marketing initiatives. The position offers a competitive compensation package of $155k-185k annually, plus bonuses.

Qualifications

• 8-12+ years of experience in performance or growth marketing.
• Proven success managing multi-million dollar paid media budgets.
• Comfortable with platforms like Meta Ads, TikTok Ads, and YouTube.
• Experienced in high-volume lead generation.
• Highly analytical mindset.

Responsibilities

• Own the end-to-end strategy for Paid Social and Native Advertising.
• Manage and optimize a multi-million dollar budget.
• Drive performance and innovation through data analysis.
• Foster a culture of accountability within the Growth Marketing team.
• Deliver performance updates and insights to senior leadership.

Skills

Performance marketing expertise

Data analysis

Lead generation

Social media advertising

Team leadership

Education

BS/BA in Marketing or Business

MBA

Tools

Meta Ads

TikTok Ads

YouTube Ads

Job description

A leading home services company located in Victoria, BC, is seeking a Head of Paid Social to drive customer acquisition and growth. This role will manage an annual media budget of over $25M and is responsible for the strategic direction and execution of Paid Social marketing. The ideal candidate will have 8-12 years of relevant experience, strong analytical skills, and a proven track record of scaling successful marketing initiatives. The position offers a competitive compensation package of $155k-185k annually, plus bonuses.