Groups Sales Representative, WestJet Vacations

Sunwing Vacations Group; Toronto; On-site; CAD 40,000 - 60,000; Full time

Job summary

Sunwing Vacations Group is seeking a Group Sales Representative in Toronto to enhance customer loyalty through exceptional service and product knowledge. This role involves managing group bookings and offers a vibrant work environment with opportunities for growth and social initiatives.

Benefits

Growth opportunities

Free parking

Open, collaborative workspace

Subsidized snacks and meals at our café

Social responsibility initiatives

Qualifications

• At least 3 years of relevant work experience.
• TICO Certification is mandatory.
• Highly organized and capable of multitasking.

Responsibilities

• Provide outstanding customer service and manage group bookings.
• Conduct weekly sales calls and monitor pricing discrepancies.
• Build and maintain relationships with key accounts.

Skills

Customer service

Communication

Organizational skills

Administrative skills

Education

Post-secondary education in a related field

Tools

MS Office

TTS

Sabre

Job description

Job Description

Posted: Friday, June 6, 2025 at 4:00 a.m.

About Us:

Sunwing Vacations Group is home to North America’s largest vacation brands, including Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, and the U.S.-based Vacation Express. We also operate travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, customer-centric), and our purpose is “passionate people making vacation dreams come true”.

The Opportunity:

We are seeking a Group Sales Representative to support our WestJet Vacations brand in Toronto, ON. You will generate customer loyalty through excellent service, product knowledge, and account management, handling group bookings from start to finish to maximize revenue and customer satisfaction. Reporting to the Director, Group Sales, this role offers a dynamic and passionate work environment.

What You’ll Do:

• Provide outstanding customer service to foster loyalty and attract new clients.
• Offer product recommendations, prepare quotes, and follow up.
• Upsell and cross-sell using promotional materials.
• Conduct weekly sales calls and respond to inquiries within 24 hours.
• Monitor pricing and escalate discrepancies.
• Build and maintain relationships with key accounts.
• Understand client needs and tailor solutions accordingly.
• Send personalized marketing communications and track bookings.
• Create and manage group bookings in internal systems.
• Verify rates, issue contracts/invoices, and handle modifications.
• Coordinate with internal departments for inventory and service needs.
• Finalize rooming lists, reconcile concessions, and issue travel documents.
• Stay updated on company policies, procedures, and products.
• Attend training and complete required courses.
• Maintain organized reference materials.
• Perform other duties as assigned.

What You’ll Need:

• At least 3 years of relevant work experience.
• Post-secondary education in a related field.
• Excellent administrative skills and proficiency in MS Office (Excel, PowerPoint, etc.).
• Strong customer service and communication skills.
• TICO Certification is mandatory.
• Experience with TTS and Sabre is an asset.
• Highly organized, capable of multitasking, and able to work under pressure while maintaining professionalism.

What We Offer:

• Growth opportunities
• Free parking
• Open, collaborative workspace
• Subsidized snacks and meals at our café
• Social responsibility initiatives

Additional Information:

We are committed to diversity, equity, and inclusion, fostering a culture where employees feel valued and authentic. We partner with White Ribbon for violence and harassment prevention, and promote total wellbeing and ongoing learning and development. We will accommodate all applicants throughout the hiring process. If you require accommodation, please email [e-mail].

We thank all applicants; only those meeting the qualifications will be contacted.