Group Strategy Director

The Kitchen North America; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Job summary

A leading company in the food and beverage industry is seeking a Group Strategy Director in Toronto to drive strategic excellence across consumer-facing brands. This key leadership role involves strategic planning, team management, and collaboration with marketing leadership to align brand objectives with actionable insights.

Benefits

Health coverage

Paid Time Off

Flexible Work Arrangements

Training opportunities

Wellbeing programs

Qualifications

• 10+ years of experience in brand strategy, creative strategy, or marketing roles is essential.
• Proven track record in leading strategy for multiple brands.
• Expertise in data-driven market strategies.

Responsibilities

• Lead strategic planning process identifying growth opportunities.
• Manage and mentor a team of strategists.
• Collaborate with marketing leaders and insights teams.

Skills

Strategic Leadership

Data-Driven Insights

Cross-Functional Collaboration

Team Management

Market Trends Analysis

Education

10+ years in brand strategy or marketing roles

Job description

Join to apply for the Group Strategy Director role at The Kitchen North America

Join to apply for the Group Strategy Director role at The Kitchen North America

TEAM : THE KITCHEN NORTH AMERICA

LOCATION : TORONTO (HYBRID, 2- 3 DAYS ONSITE)

Position Overview

ROLE : GROUP STRATEGY DIRECTOR

TEAM : THE KITCHEN NORTH AMERICA

LOCATION : TORONTO (HYBRID, 2- 3 DAYS ONSITE)

Position Overview

The Group Strategy Director is a leadership role within The Kitchen -Kraft Heinz’s integrated creative function- uniquely embedded into the Kraft Heinz business, responsible for driving strategic excellence across a designated business unit comprising 4-8 consumer-facing brands. This individual will serve as a strategic consult for their business unit, connecting brand objectives to actionable insights and creative direction for The Kitchen. Reporting to the Head of Strategy in The Kitchen, the Group Strategy Director will lead a team of strategists, collaborate with creative and communication leads, and act as a strategic partner to senior marketing leadership within their business unit.

Key Responsibilities

• Strategic Leadership
• Lead the strategic planning process for your assigned brands in The Kitchen, identifying opportunities for growth, innovation, and market differentiation.
• Learn these brands, inside and out. Provide thought leadership to help elevate brand positioning, messaging, and consumer engagement strategies.
• Help develop and maintain the long-term creative strategic vision for the business unit, ensuring alignment with overarching company objectives.
• Cross-Functional Collaboration
• Act as the primary strategic partner for Brand Communication and General Manager counterparts, ensuring alignment across creative, as well as owned, earned, and paid media channels.
• Embed into the business’ standing meetings and routines to ensure 360 understanding of the business.
• Collaborate closely with creative, insights, and analytics teams to translate data into actionable strategies.
• Serve as the voice of creative strategy in senior-level business unit meetings, representing The Kitchen with professionalism and expertise.
• Team Management
• Manage and mentor a team of Pod Strategists and Social Managers within The Kitchen, contributing to a culture of collaboration, creativity and high performance.
• Ensure integration and understanding of strategic insights into creative briefs and campaign planning across Kitchen work.
• Drive accountability by setting clear goals, performance metrics, and professional development plans for Kitchen team members.
• Consumer Insights & Market Trends
• Stay ahead of market trends, cultural shifts, and consumer behavior to proactively inform brand strategies.
• Partner with Consumer Insights specialists to leverage research and analytics in building data-driven strategies.
• Identify and capitalize on emerging opportunities for the business unit’s portfolio of brands.
• Operational Excellence
• Ensure all Kitchen strategic deliverables are completed on time, within scope, and of the highest quality.
• Proactively address challenges, bottlenecks, and resource needs across the business unit.
• Contribute to the broader strategic vision of The Kitchen as part of its leadership team.

Requirements

Education & Experience

• 10+ years of experience in brand strategy, creative strategy, or marketing roles, preferably within a Fortune 500 CPG company or top-tier creative agency
• Proven track record of leading strategy for multiple brands or a portfolio of products, demonstrating success in driving business growth and brand differentiation
• Experience in leveraging data-driven insights, market trends, and consumer behaviour to inform long-term brand strategies
• Demonstrated expertise in building and implementing integrated strategies across owned, earned, and paid media channels

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We fuel deliciousness around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Jell-O, Capri Sun, Ore-Ida, Kool-Aid, Primal Kitchen, and Classico, among others.

No matter the brand, we’re united under one vision : To sustainably grow by delighting more consumers globally. Bringing this vision to life are global teams of 39,000+ food lovers, creative problem solvers, and dynamic leaders worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger.

We also stand committed to responsible, innovative and sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re redefining the food industry with innovative thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do : join our table and let’s make life delicious!

Benefits : Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing : We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example :

• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

Location(s)

Toronto, ON

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [e-mail] .

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Business Development and Sales

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