Go to Market Lead - Martech AI

Accenture; Ottawa; On-site; CAD 132,000 - 278,000; Full time

Job summary

Accenture Song in Canada is seeking a dynamic MarTech AI Go-to-Market Lead to drive growth and demand for our AI and Martech offerings in the Canadian market.

You will originate opportunities, lead executive conversations with clients on Adobe and Salesforce, and align cross-functional teams to deliver measurable business outcomes. This role requires strategic thinking, strong communication, and a track record of revenue impact.

Qualifications

• 10+ years in sales leadership or GTM roles.
• 8+ years in Martech/AI-enabled solutions.
• 5+ years GTM strategy, pipeline and revenue acceleration.
• Strong executive-level communication and client storytelling.
• Bachelor’s degree required.

Responsibilities

• Develop and execute GTM strategies for Martech and AI solutions.
• Lead client discussions on Adobe and Salesforce adoption.
• Originate and close opportunities; shape pursuits and proposals.
• Collaborate with cross-functional teams to align sales with delivery.
• Monitor sales performance and provide actionable insights.

Skills

Leadership

Go-to-market

Sales leadership

Adobe

Salesforce

Education

Bachelor’s degree

Tools

Adobe

Salesforce

Job description

Who We Are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

At Song, we are at the forefront of leveraging Generative AI and Martech to revolutionize customer experience and relevance. Our innovative solutions harness the power of advanced AI technologies to deliver personalized Martech that transforms the customer experience. We are committed to pushing the boundaries of what is possible with technology, continuously exploring new ways to enhance customer journey and deliver exceptional value to our clients. Join us in our mission to transform the future of customer relevance through the power of Generative AI. We are seeking a dynamic and experienced Go-to-Market Sales Lead to join our team and lead our efforts in bringing the best of our data-driven AI solutions to help solve our clients’ most complex challenges. You also have a deep focus across the Adobe and Salesforce ecosystems specifically. There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

The Work:

As the Martech AI Go-to-Market Lead, you will play a pivotal role in driving growth and demand for our AI and Martech services in the Canadian market.

Your responsibilities will include:

Strategic Leadership:

• Develop and execute innovative go-to-market strategies for Martech and AI-driven solutions across Accenture Song’s practice and industry groups.
• Lead conversations with clients on adopting Adobe and Salesforce technologies to enhance their Martech capabilities.
• Partner closely with VP and C-suite clients, to craft compelling narratives that showcase our value proposition and shaping transformative opportunities and deals.

Sales Excellence:

• Originate, qualify, and help close new opportunities for Accenture Song’s Martech and AI business, aligned to client priorities and business objectives.
• Lead client-facing pre-sales activities, including opportunity shaping, solution positioning, pursuit strategy, and executive presentations.
• Create compelling narratives that clearly differentiate Accenture Song in the market and connect our capabilities to measurable business outcomes.
• Drive pipeline growth and revenue acceleration through strong market engagement and opportunity development.

Collaboration and Innovation:

• Collaborate with cross-functional teams to align sales strategies with solution development, ensuring tailored data and AI capabilities address client challenges related to customer growth and experience.
• Drive strategic growth initiatives to expand Accenture Song’s data and AI presence in the Canadian market by analyzing market trends and identifying opportunities for new solutions and differentiating capabilities.

Performance Monitoring:

• Monitor and report on sales performance, providing actionable insights and recommendations to capture market share and enhance business development activities.

Here’s What You’ll Need:

• 10+ years of progressive leadership experience in sales, go-to-market strategy, business development, or growth leadership, preferably within technology, digital, Martech, or AI-led organizations.
• 8+ years leading Martech and AI-enabled solutioning, with a strong track record of shaping opportunities, driving growth, and delivering measurable business impact.
• 5+ years success defining and executing go-to-market strategies, including market positioning, strategic account development, pipeline creation, and revenue acceleration.
• Deep expertise in Adobe and Salesforce technology ecosystems, with the ability to advise clients on platform adoption, Martech transformation, and AI-enabled customer engagement strategies.
• Strong executive presence and exceptional communication skills, with the ability to lead strategic client conversations and influence VP- and C-suite-level stakeholders.
• Ability to translate complex technology capabilities into compelling business value and differentiated client outcomes.
• Strong analytical, strategic thinking, and problem-solving skills, with a data-driven approach to decision-making and opportunity shaping.
• Proven ability to work effectively in a fast-paced, matrixed environment, aligning cross-functional teams across sales, solutioning, alliances, and delivery.
• Bachelor’s degree required.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired as set forth below.

The base pay range shown below is intended as a guideline to reflect the majority of offers for this role.

It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.

Information on benefits is here:

Role Location Annual Salary Range

British Columbia/Ontario/New Brunswick $131,700 to $278,100