Go-To-Market (GTM) Lead

Makeship; Toronto; Remote; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Health and dental benefits from day 1

4 weeks paid vacation

$500 Home Office Setup Allowance

RRSP Matching up to 3%

Phone allowance $65/month

Job summary

Makeship is seeking a GTM Lead to design how we acquire, convert, grow, and retain creators across Canada. You will design journeys, build repeatable plays, and partner with RevOps, Partnerships, and Marketing to implement scalable growth.

This role emphasizes data-driven decision making and effective cross-functional leadership. You will join one of Canada’s fastest-growing startups, with strong benefits and a focus on culture, growth, and impact.

Qualifications

• 7+ years of experience designing GTM methodology, sales plays, or customer journey logic for a two-sided business.

Responsibilities

• Design GTM methodology and journeys across Creator journeys and partner segments.
• Build repeatable qualification, discovery, pitching, follow-up, negotiation plays.
• Develop data-led talk tracks, decks, case studies, and discovery frameworks.
• Define pipelines, workflows, dashboards, and reporting with RevOps.
• Embed new plays with Partnerships leadership and enablement teams.

Skills

GTM strategy

Storytelling

Cross-functional leadership

RevOps experience

Data-driven decision making

Job description

About the Company

Makeship empowers influencers, creators, and brands of all sizes to develop and launch limited-edition products that matter to their fans. Leveraging our design, manufacturing, and marketing expertise, we work with our partners to bring their products to life through our community-powered crowdfunding platform. Each product is given a window of 21 days to be funded by the community before we produce and ship to fans worldwide. We put our brand behind every product and guarantee quality and ethical sourcing.

We're profitable, we have a three-year revenue growth of over 200%, ranking us 97th in 2024 and 86th on The Globe and Mail’s Canada’s Top Growing Companies of 2025 list. In 2025 alone, our sales exceeded $65M CAD. We are proud to be Great Place to Work-Certified™ for 3 years in a row! Learn more about us at Makeship.com.

About the Role

During this exciting phase of our growth, you’ll play a huge role in shaping our culture, our process, and the future of Makeship. Every day, you’ll collaborate, learn more about the content creation space, and watch your work impact the company and the community!

We want this to be the best work experience of your life, so we’ll pay you well, offer great benefits, invest deeply in your growth, and welcome you with our branded swag. You will also be joining one of Canada's fastest-growing start-ups!

What We Are Looking For

We are looking for a GTM Lead who will design how Makeship acquires, converts, grows, and retains Creators, and who will prove what works through testing, data, and real-world application. This is a foundational, high-visibility role for someone who thinks in systems and journeys, and who is energized by turning a working approach into a repeatable one the whole organization can run on.

We are looking for a leader who can design what our commercial motion should do and how it should behave, then translate it into systems, enablement, and team behaviour. You’ll have access to our best-in-class tech stack to implement and measure your approach. As our GTM Lead, you will work primarily across Partnerships, RevOps, and Marketing Reporting directly to the VP of Revenue, you will own the GTM methodology and journey design as we expand into new product categories and new markets.

Your Key Responsibilities

• GTM methodology and journey design:
  
  
  
  • Refine the stages, behaviours, decision points, and next-best actions across the Creator journey.
  
  
  • Build repeatable approaches for qualification, discovery, pitching, follow-up, negotiation, and re-engagement, and adapt these plays for different Creator segments, verticals, products, and opportunity types.
  
  
  
  


• Storytelling & talk tracks:
  
  
  
  • Build data-led talk tracks and proof points that articulate why Makeship, why now, and the right approach for each Creator.
  
  
  • Develop and continuously improve the decks, case study insights, discovery frameworks, and objection handling that support those stories.
  
  
  
  


• Experimentation & optimization:
  
  
  
  • Test hypotheses across messaging, sequencing, qualification, follow-up, and journey design.
  
  
  • Use performance data and frontline feedback to understand what works, where momentum breaks down, and what to change.
  
  
  
  


• Operationalization:
  
  
  
  • Own and prioritize the GTM-driven RevOps roadmap based on business impact, defining the logic behind required pipelines, workflows, automation, dashboards, alerts, and reporting.
  
  
  • Partner with RevOps through implementation to ensure systems reinforce the intended journey and behaviours.
  
  
  
  


• Enablement & adoption:
  
  
  
  • Partner with Partnerships leadership to embed new plays and approaches into the team, and evolve enablement based on performance, experimentation, and team feedback.
  
  
  
  


• Additional
  
  
  
  • Other duties and responsibilities as required from time to time
  
  
  
  

What You Bring

• 7+ years of experience designing GTM methodology, sales plays, or customer journey logic for a two-sided business; where success depends on both a B2B partner’s engagement (creators, sellers, merchants) and D2C outcomes downstream (fans, buyers, end customers).


• A track record of proving out new approaches through testing and data, then translating what works into systems, and repeatable team behaviour.


• Strong storytelling instincts; you can turn business performance and data into simple, compelling narratives that a team can actually use in the field.


• Experience partnering with RevOps or a systems/tooling function to translate strategy into pipelines, workflows, automation, and reporting.


• Excellent cross-functional leadership skills; you can influence and drive adoption across Partnerships, RevOps, and Marketing without needing direct authority over all of them.

Bonus

• Experience in the creator economy, crowdfunding, or merchandise/apparel industries.


• Experience building a GTM or enablement function from the ground up inside a scaling startup.


• Familiarity with limited-edition, scarcity-driven, or pre-order commerce models.


• Experience designing journeys or plays across multiple customer or partner segments simultaneously.

Benefits & Perks

• Work remotely anywhere in Canada and/or access any of our hubs


• Health and dental benefits from day 1


• 4 weeks of paid vacation (including paid time off on your birthday)


• An additional 1 week of paid time off during the winter holidays


• Virtual & In-Person Social Events


• Annual Paid Volunteer Day Off


• 1:1 RRSP Matching Program Up To 3%


• $500 Pre-Tax Annual Health & Wellness Allowance


• $400 Pre-Tax Home Office Setup Allowance


• $65 Pre-Tax Monthly Phone Allowance


• Maternity and Parental Leave Top-Up ProgramEducation Assistance Program


• Employee Referral Program


• Tenured Rewards Program

Salary Band

Salary Band: $90-100K CAD base salary per annum, plus a variable of $30-40K CAD, for an OTE of $120-140K CAD. Individual compensation will depend on unique skills, experience, and qualifications.

Vacancy Status

Vacancy Status: Existing vacancy

AI Use Disclosure

As part of our hiring process, we may use AI-powered tools to support tasks such as application screening and note-taking. These tools are used to assist our team, and all hiring decisions are made by humans.

We are committed to fair and unbiased hiring practices. If you require accommodations or have questions about how your application is assessed, please let us know.

At Makeship we are committed to fostering an environment that welcomes people of all backgrounds, experiences, and identities. We are passionate about building an equitable and inclusive culture for our unique and diverse team of employees which makes us Makeship. As an equal-opportunity employer, we value and embrace everyone's opinions and differences, and actively seek new Makeshippers who will work respectfully with our team, propelling our company and the community forward. If there are any accommodations we can provide to make your interview experience more accessible and inclusive, please let us know in your application.