Global Digital Channels Lead — Performance & Insights

Sun Life Financial; Southwestern Ontario; On-site; CAD 80,000 - 128,000; Full time

Job summary

A leading financial services company is seeking a Manager, Global Digital Channels - Performance & Insights to transform digital engagement strategies. This role involves developing performance frameworks, setting KPIs, and leveraging data analytics. Ideal candidates have 8+ years of experience, a background in digital analytics, and strong project management skills. The position offers flexible work options and a competitive salary range of CAD 80,000 - 128,000.

Benefits

Flexible Benefits

Career development opportunities

Inclusive work environment

Recognition for excellence in mental health

Qualifications

• 8+ years of experience in digital analytics and/or data science.
• Proven track record of driving performance improvements.
• Deep understanding of digital marketing channels.

Responsibilities

• Develop and implement a framework for measuring digital channel performance.
• Create a global center of excellence for digital channel performance and insights.
• Define industry-standard key performance indicators (KPIs).
• Develop and maintain dashboards linking digital performance with business metrics.

Skills

Digital analytics

Data science

Project management

Communication skills

Problem-solving

Education

Bachelor's degree in a quantitative field

Master’s degree

Tools

Adobe Analytics

Tableau

PowerBI

SQL

Python

R

Job description

A leading financial services company is seeking a Manager, Global Digital Channels - Performance & Insights to transform digital engagement strategies. This role involves developing performance frameworks, setting KPIs, and leveraging data analytics. Ideal candidates have 8+ years of experience, a background in digital analytics, and strong project management skills. The position offers flexible work options and a competitive salary range of CAD 80,000 - 128,000.