Global Brand Programs Strategist — Strategy & Storytelling

Lever, Inc.; North Vancouver; Hybrid; CAD 126,000 - 165,000; Full time

Benefits offered by this job

Health & wellbeing

Financial wellbeing

Time & Flexibility

Family support

Growth, community & gear

Job summary

Arc’teryx, based in North Vancouver, seeks a Senior Manager, Global Brand Programs to shape how the brand is expressed globally across stories, moments, and experiences. You’ll lead strategic brand initiatives, guide seasonal storytelling, and ensure consistency and cultural credibility across regions.

You will manage and develop a high-performing team, partnering with Brand Strategy, Creative, Community, Sports Marketing, Retail and Regional Marketing to drive transformative brand programs.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or a related field.
• 8+ years of relevant experience within a global organization with brand/product marketing knowledge in the outdoor industry.
• Experience in people management and leading teams.
• Authentically connected to and aware of the outdoor industry and culture.
• Proven track record building strategic marketing plans within brand/product marketing.
• Relationship builder with global outdoor industry connections.
• Entrepreneurial mindset with proactive problem solving.
• Strong awareness of the Arc’teryx brand, product and consumer.
• Flexible and creative when facing ambiguity.
• Passion for work and outdoor activities.

Responsibilities

• Stewarding long-term global brand positioning, narrative, and priorities with Brand Strategy leadership.
• Owning the global storytelling calendar and aligning with brand objectives.
• Driving a global Brand Content and distribution strategy to expand reach and impact.
• Influencing Circularity initiatives across the organization with cross-functional partners.
• Leading and developing team members and enabling high performance.
• Designing strategic frameworks for global brand programs and seasonal priorities.
• Defining success metrics and guardrails for brand programs with local relevance.
• Supporting long-term strategy for Brand’s Community Impact portfolio.
• Developing global GTM strategy, seasonal objectives and briefs.
• Leading enablement sessions for regions and partners to drive adoption of global strategies.
• Leveraging consumer insights and market trends to inform decisions.
• Acting as a brand steward and cultural leader for authenticity.
• Partnering with creative teams on long-form storytelling platforms.

Skills

Brand marketing

People management

Outdoor industry knowledge

Storytelling

Strategic planning

Education

Bachelor's degree in Marketing/Advertising/Communications

Job description

Arc’teryx, based in North Vancouver, seeks a Senior Manager, Global Brand Programs to shape how the brand is expressed globally across stories, moments, and experiences. You’ll lead strategic brand initiatives, guide seasonal storytelling, and ensure consistency and cultural credibility across regions.

You will manage and develop a high-performing team, partnering with Brand Strategy, Creative, Community, Sports Marketing, Retail and Regional Marketing to drive transformative brand programs.