Gestionnaire Activations de Marque - Hybride Laval

Sleeman Breweries; Laval; Ibrido; CAD 69.000 - 86.000; Tempo pieno

Vantaggi offerti da questo lavoro

RRSP matching

Work-life balance

Dependent benefits

Parental leave top-up

Product credit

Tuition reimbursement

Employee assistance

Discount program

Leadership development

Mentorship program

Descrizione del lavoro

Sleeman Breweries in Laval, Quebec seeks a Brand Activation Manager to lead field marketing activities and promotional initiatives for all brands in a hybrid role based in Laval. Travel ~10% and focus on delivering on-brand experiences at the point of sale and events.

The ideal candidate has a postsecondary diploma in marketing, 2+ years in marketing/retail, CPG experience is a plus, and strong project management with bilingual FR/EN. Proficiency in Excel/Word/PowerPoint/Outlook is required.

Competenze

• Postsecondary diploma in marketing or related business field.
• Minimum 2 years of marketing or retail marketing experience.
• CPG sector experience is an asset.
• Excellent project management and organizational skills.
• Excellent written and oral communication; bilingual FR/EN.
• Ability to work across multiple teams.
• Strong computer skills: Excel, Word, PowerPoint, Outlook.
• Bilingual French and English to collaborate with national teams and Ontario HQ.

Mansioni

• Collaborate with national brand leads, internal teams, agencies and suppliers to ensure flawless execution.
• Plan and execute marketing activities within timelines and budgets.
• Ensure brand image consistency across promotional materials.
• Develop clear briefs for external suppliers.
• Monitor market trends, competitors, and brand performance on the ground.
• Maintain activity calendar and sales/marketing information in a timely manner.
• Inform Marketing Director of programming changes for demand planning.
• Ensure compliance with Canadian advertising laws and alcohol regulations.
• Recommend and implement continuous improvement and waste reduction initiatives.
• Participate in special projects and brand events.
• Evaluate performance and effectiveness to inform future activities.

Conoscenze

Marketing experience

CPG experience

Project management

Communication skills

Team collaboration

Bilingual FR/EN

Microsoft Office

Formazione

Postsecondary diploma in marketing or related business field

Strumenti

Microsoft Office

Descrizione del lavoro

Sleeman Breweries in Laval, Quebec seeks a Brand Activation Manager to lead field marketing activities and promotional initiatives for all brands in a hybrid role based in Laval. Travel ~10% and focus on delivering on-brand experiences at the point of sale and events.

The ideal candidate has a postsecondary diploma in marketing, 2+ years in marketing/retail, CPG experience is a plus, and strong project management with bilingual FR/EN. Proficiency in Excel/Word/PowerPoint/Outlook is required.