General Sales Manager

Bruce Auto Group; New Minas; On-site; CAD 85,000 - 115,000; Full time

Benefits offered by this job

Competitive base salary + bonuses

Benefits package

Demo allowance program

Professional development opportunities

Award-winning workplace culture

Job summary

Bruce Hyundai in New Minas, NS, seeks a General Sales Manager to lead our sales and F&I teams and drive showroom profitability while maintaining outstanding customer experience.

You will direct daily sales operations, optimize inventory turnover, mentor a high-performing team, and work closely with senior management on pricing, trades, and lender relationships to maximize results.

Qualifications

• Minimum 3+ years as Sales Manager, F&I Manager, or GSM in a high-volume dealership.
• Strong leadership and coaching skills.
• Proven ability to drive profitability and customer satisfaction.
• Proficient with automotive CRM and dealer management software.

Responsibilities

• Lead and motivate a 12-person sales and finance team.
• Desk deals, manage showroom traffic, and close sales with active follow-up.
• Maximize F&I penetration and maintain lender relationships.
• Manage inventory mix, pricing, trades, and wholesale operations.
• Set daily, weekly, and monthly targets; conduct performance reviews.
• Maintain peak CSI across departments.

Skills

Sales leadership

F&I knowledge

CRM savvy

Mentoring

High energy

Tools

CRM software

Inventory management systems

Digital retail tools

Job description

At Bruce Hyundai, we do things differently and the industry has taken notice. We are proud to have been named one of Canada's Best Dealerships to Work For 8 years in a row! Our success is built on an exceptional team culture, high morale, transparency, and a relentless focus on customer satisfaction. Located in the heart of the Annapolis Valley, we offer a fast-paced, high-energy environment where top talent thrives, grows, and gets rewarded.

We are currently seeking a dynamic, results-driven General Sales Manager to lead our sales and financial services teams to new heights.

The Role

As the General Sales Manager, you will serve as the engine of our showroom floor. You will direct daily sales operations, optimize inventory turnover, drive profitability across sales and F&I, and maintain our reputation for outstanding customer experience.

You will directly lead and mentor a high-performing team consisting of:

• 8 Sales Consultants
• 3 Financial Services Managers
• 1 Credit Specialist

Key Responsibilities

• Team Leadership & Culture: Lead, coach, and motivate a team of 12 sales and finance professionals on a fast-paced, dynamic showroom floor. Maintain our award-winning dealership culture and foster high team morale.
• Sales Floor Management: Desk deals, manage floor traffic, close sales, and ensure active follow-up on all leads using our CRM.
• Financial & F&I Performance: Work directly with the 3 Financial Services Managers and Credit Specialist to maximize F&I penetration, product presentation and lender relationships
• Inventory & Dealership Operations: Partner with senior management to manage inventory mix, pricing, trade-in valuations, and wholesale operations.
• Performance & Accountability: Establish daily, weekly, and monthly sales targets for the team; conduct regular 1-on-1 performance reviews and ongoing training.
• Customer Experience: Actively resolve customer concerns, jump into sales interactions to assist, and maintain peak CSI scores across all departments.

What We're Looking For

• Proven Automotive Leadership: Minimum 3+ years of successful experience as a Sales Manager, F&I Manager, or GSM in a high-volume franchise dealership
• F&I & Subprime Knowledge: Solid understanding of financial products, prime/subprime deal structuring, and working directly with credit specialists and financial managers
• High Energy & Presence: Thrives on a busy showroom floor, leads by example, and actively engages with staff and customers throughout the day
• Coach & Mentor Mindset: Passionate about developing salespeople, building confidence, and driving team success over individual ego
• Tech & CRM Savvy: Strong command of modern automotive CRM systems, inventory management software, and digital retail tools

What We Offer

• Highly competitive compensation package (Base Salary + Volume & Profitability Bonuses)
• Comprehensive health, dental, and medical benefits package
• Company demo allowance program
• Continuous professional development and growth opportunities within the Bruce Auto Group
• An award-winning workplace culture with team events, strong community involvement, and high job satisfaction

General Sales Manager | Bruce Hyundai
New Minas, Nova Scotia | Full-Time, On-Site

We thank all applicants for their interest; however, only qualified candidates will be contacted for interviews. We will accommodate the needs of qualified applicants on request, under the Human Rights Code in all parts of the hiring process.