General Sales Manager

Vista Radio Ltd.; Lethbridge; On-site; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Health & Dental Coverage

RRSP Program with DPSP Matching

Short-term & Long-term Disability

Employee and Family Assistance Plan (E

EFAP – 24/7 mental health support

Annual Vacation & Stat Holidays

Life & Optional Life Insurance

Virtual Care Access

Work Where You Live

Job summary

Vista Radio Ltd. in Lethbridge, AB is seeking an experienced General Sales Manager to lead the local sales team, develop strategies, and grow revenue in our vibrant market.

As a hands-on leader, you will coach staff, nurture client partnerships, and collaborate across departments to deliver effective radio and digital advertising campaigns for local businesses.

Qualifications

• Minimum five years of sales management experience in radio.
• Strong knowledge of radio advertising and digital marketing.
• Proven ability to build long-term client relationships.
• Leadership skills to coach and develop high-performing teams.
• Excellent communication and presentation abilities.
• Strategic thinker with revenue growth focus.

Responsibilities

• Develop and execute sales strategies to achieve revenue targets.
• Lead, coach, and develop the local sales team.
• Build relationships with clients, agencies, and community partners.
• Identify new business opportunities and grow market share.
• Monitor market trends and industry developments.
• Prepare sales reports and forecasts for senior leadership.
• Ensure campaigns are delivered as promised.
• Represent Vista Radio at community events.
• Collaborate with programming and promotions to deliver client campaigns.

Skills

Sales leadership

Communication

Strategic planning

CRM proficiency

Team development

Radio advertising knowledge

Tools

CRM software

Microsoft Office

Job description

Your next leadership opportunity is here! We’re looking for an experienced, driven, and people-focused General Sales Manager to lead our sales team in Lethbridge, Alberta.

This is an exciting opportunity for someone who loves sales just as much as they love developing people. You’ll lead a talented team, build strong client relationships, and help shape the future growth of one of Vista Radio’s local markets.

We are looking for a lifer, someone who gets us and wants to grow with us long-term. We’re competitive, collaborative, and passionate about helping local businesses succeed. We need a leader who can inspire a team, drive revenue, and create a winning culture while building meaningful relationships throughout the community.

If you’re ready to lead from the front, coach a high-performing sales team, and make a lasting impact in your market, we’re ready to talk to you!

About the Job:

Vista Radio has an immediate opening for a full-time General Sales Manager, based in Lethbridge, AB.

What you’ll do

• Develop and execute sales strategies that achieve revenue targets and drive market growth
• Lead, coach, mentor, and develop the local sales team through hiring, training, performance management, and ongoing support
• Build and maintain strong relationships with key clients, agencies, and community partners
• Identify new business opportunities and develop strategies to grow market share
• Monitor market trends, competitor activity, and customer needs to identify opportunities for growth
• Develop a strong understanding of the radio and digital advertising landscape, including emerging technologies and industry trends
• Work collaboratively with Programming, Promotions, Production, and other departments to deliver successful client campaigns
• Prepare regular sales reports, forecasts, and revenue updates for senior leadership
• Ensure compliance with company policies, procedures, and ethical standards
• Coordinate advertising schedules to ensure campaigns are delivered as promised
• Lead and actively participate in sales meetings, providing direction, coaching, and motivation to the team
• Represent Vista Radio at community events, industry functions, and networking opportunities
• Other duties as assigned

What You Bring

• Minimum five (5) years of sales management experience within the radio industry
• Strong knowledge of radio advertising, digital marketing solutions, and consultative sales techniques
• Demonstrated success building and maintaining long-term client and agency relationships
• Proven leadership experience with the ability to coach, motivate, and develop high-performing teams
• Excellent communication, presentation, and interpersonal skills
• Strategic mindset with the ability to develop and execute revenue growth plans
• Strong analytical, organizational, and problem-solving skills
• Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities
• Proficiency with Microsoft Office and CRM software
• Willingness to work flexible hours, including evenings and weekends, as operational needs require

Vista Radio’s Vault of Benefits

At Vista Radio, we’re more than just a workplace — we’re a community of passionate people making a difference through local storytelling, music, and meaningful connections. We invest in our people with a benefits package that supports your health, well-being, and future — all in a fun, collaborative environment.

Here’s what you can expect when you join us:

Health & Dental Coverage – Comprehensive plans for individuals and families

RRSP Program with DPSP Matching – Vista matches your contributions into a Deferred Profit-Sharing Plan

Short-term & Long-term Disability – Income protection when life throws you a curveball

Employee and Family Assistance Plan (EFAP) – 24/7 access to mental health and counseling support

Annual Vacation & Stat Holidays – Paid time off to relax and recharge

Life & Optional Life Insurance – Protection for you and your loved ones

Virtual Care Access – On-demand, 24/7 healthcare wherever you are

Work Where You Live – Make a real impact in the communities we serve

If you’re a passionate sales leader who enjoys developing people, growing revenue, and making a difference in your community, Vista Radio wants you on our team.