General Manager, New Markets - Prairies

Centra Windows & Install Pros; Saskatoon; On-site; CAD 120,000 - 180,000; Full time

Job summary

Centra Windows & Install Pros seeks a seasoned General Manager to lead the Prairie expansion from Saskatoon or Regina. You will own market entry, demand generation, facilities and operations, and build the regional leadership team.

You will drive revenue growth, gross margin and customer experience while shaping Centra's long‑term expansion model across the Prairies, collaborating with local communities and partner networks.

Qualifications

• 10+ years of progressive leadership across business operations, sales, construction, or related fields.
• 5+ years in a senior leadership role with P&L accountability.
• Experience in residential construction or home services preferred.
• Direct P&L ownership including revenue, margin, EBITDA, budgets and capex.
• Proven track record building or scaling a business, entering new markets or growing regions.
• Experience leading sales and operations, with focus on customer experience.
• History building teams from ground up, hiring and developing leaders.
• Experience developing and presenting business cases with market data.
• Proven ability to generate local demand through networking and partnerships.
• Strong knowledge of Saskatchewan business communities and networks.

Responsibilities

• Enter new Prairie markets with market data and strategic plans.
• Lead market launches from demand generation to facilities and logistics.
• Hire, lead and develop sales, installation and operational teams.
• Build local presence via partnerships and community involvement.
• Own regional performance across revenue, margin and customer experience.
• Adapt Centra's model to local conditions with evidence-based recommendations.

Skills

Leadership experience

Senior leadership

P&L ownership

Business development

Sales & operations

Team building

Business case development

Local demand & network

Saskatchewan knowledge

Market expansion

Job description

If you are energized by new markets, big goals and the opportunity to build something from the ground up, this is the role you have been waiting for.

Centra is expanding into the Prairies, and we are looking for the leader who will turn that ambition into a successful regional business. You will enter new markets, build local demand, hire the teams, establish the operation and own the results.

You will have the freedom and accountability to lead like an entrepreneur, with the backing of an established employee-owned company, a proven business model and experienced teams ready to support you.

This is your opportunity to build more than a branch. You will build Centra's next region and shape how we expand for years to come.

What You'll Build

You will own Centra's Prairie business across market expansion, sales, operations, people, customer experience and financial performance. Your mandate is to take each market from opportunity to operating reality, then build the foundation for continued regional growth.

• Determine how, where and when Centra enters new Prairie markets.
• Build strong business cases using market data, financial analysis and direct local intelligence.
• Lead every stage of market launch, from generating demand and building community relationships to establishing facilities, logistics and operating infrastructure.
• Hire, lead and develop the sales, installation and operational teams required to succeed in each market.
• Build Centra's local presence through industry connections, referral channels, partnerships and meaningful community involvement.
• Own regional performance across revenue, gross margin, EBITDA, operating expenses, working capital and customer experience.
• Identify gaps early, make decisions and take action across sales, staffing, marketing, installation and operations.
• Adapt Centra's proven business model where local conditions demand it, bringing forward clear recommendations grounded in evidence.
• Create a repeatable expansion model that allows every new market to launch faster, operate stronger and grow more profitably than the last.

Who We're Looking For

You are a builder, a hunter and a hands-on business leader. You are energized by new markets, ambitious targets and the challenge of creating something where very little currently exists. Maintaining the status quo does not interest you. Building the next stage does.

You know how to move between strategy and execution. You can assess a market, build the business case and make the financial decisions, but you are equally willing to get into the community, build relationships, find the right people and create momentum yourself.

You bring someone not uncertainty, ownership is what you are looking for. You make sound decisions, solve problems and keep moving without needing constant direction. You also know when to challenge an assumption, when to ask for support and when a major decision needs alignment.

Most importantly, you build the right way. You hold people accountable, protect the customer experience and understand that sustainable growth depends on strong teams, financial discipline and a culture people want to be part of.

Qualifications

• 10+ years of progressive leadership experience across business operations, sales, construction, home services or another field-based business.
• 5+ years in a senior leadership role with direct accountability for a business unit, region, branch network or comparable operation.
• Experience in residential construction, home improvement, building products or an in-home service business is strongly preferred. Experience with direct-to-homeowner sales, new branch openings or installed products would be especially valuable.
• Direct P&L ownership, including responsibility for revenue, gross margin, EBITDA, budgets, forecasts, operating expenses and capital planning.
• Demonstrated experience building or scaling a business, such as entering a new market, opening locations, launching a new division or growing a regional operation.
• Experience leading both sales and operations, including responsibility for hiring, performance, customer experience and operational execution.
• A track record of building teams from the ground up, including hiring and developing salespeople, field leaders and operational employees.
• Experience developing and presenting business cases involving market opportunity, investment requirements, financial projections and risk.
• Proven success building local demand and market credibility through networking, partnerships, referral channels, community involvement and sales activity.
• Strong knowledge of Saskatchewan and its business communities, ideally with an established professional network in Saskatoon, Regina or both.

Where This Role Is Located

This is one regional leadership opportunity being advertised in both Saskatoon and Regina as we search for the right person to lead Centra's Prairie expansion.

The successful candidate may be based in either Saskatoon or Regina and must be prepared to spend significant time in both markets as the business develops. Frequent travel throughout Saskatchewan and Manitoba will be required, along with periodic travel to Centra operations in Alberta and British Columbia.

This is a boots-on-the-ground leadership role. To build local relationships, understand each market and lead new teams effectively, you need to be connected to the communities where we are growing.

Who We Are

Centra is a 100% employee-owned Canadian company that has been improving homes and communities for over 40 years. We manufacture, sell and install our own high-performance windows and doors, giving us ownership of the customer experience from the first conversation through to the completed installation.

Our industry has a real impact. The work we do makes homes more comfortable, energy-efficient and valuable, and our growth means bringing that experience to more homeowners across Canada.

What truly sets Centra apart is our culture. We are a company of employee-owners who care deeply about the business, our customers and one another. We expect our people to think like owners, take accountability and share in the value they help create. We are ambitious about where we are going, but equally committed to growing the right way by investing in our people, protecting our culture and building for the long term.

Centra has already grown from British Columbia into Alberta. The Prairies are the next major chapter in that story, and this General Manager will be one of the people who defines it.

The opportunity is here. The market is waiting. If you are the leader who can build Centra's Prairie business, step forward and show us what you can do.