Freelance UX Copywriter

Selfmoneycare; Canada; Remote; CAD 30,000 - 60,000; Part time

Job summary

Selfmoneycare is seeking a freelance UX copywriter to refine the copy within their online estate planning platform. This contract-based role involves auditing in-app content for clarity and effectiveness, ensuring a user-friendly experience that drives conversions. Ideal candidates will have B2C product experience and an understanding of writing for high-trust industries like fintech and legal.

Qualifications

• Experience in UX copy or content design for B2C products.
• Ability to write for clarity and conversion.
• Experience in spotting concise word choices.

Responsibilities

• Audit in-app flows for clarity and brevity in writing.
• Propose strategies to enhance conversion through effective copy.
• Collaborate asynchronously with flexible hours.

Skills

UX copywriting

Content design

Clarity in writing

Conversion-focused writing

Critical decision-making

Job description

Willful is Canada’s leading online estate planning platform. We make it easy for Canadians to create a legal will and power of attorney documents in under 20 minutes. Our mission is to help people prepare for and protect the future.

About This Project

We’re looking for a freelance UX copywriter to help us improve the clarity, brevity, and effectiveness of the copy in our web application.

Your task: audit our in-app flows and propose ways to make the experience more conversion-friendly with fewer words, more clarity, and stronger calls to action.

This is a contract-based, freelance opportunity with flexible hours and async collaboration.

What We're Looking For

• You’ve done UX copy or content design in a B2C product before
• You know how to write for clarity and conversion
• You can spot when too many words are getting in the way of a decision
• You’re confident making copy decisions that impact business outcomes
• Bonus: you’ve worked on fintech, legal, or other high-trust experiences