Founding Product Marketing Leader – PLG & Narrative

Martyn Bassett Associates; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A Toronto-based startup recruiting firm is seeking a Director of Marketing. The role involves establishing the marketing function and building a cohesive narrative. Candidates should possess expertise in product marketing with a proven track record in fast-paced startups. This position requires strategic oversight across all marketing initiatives while maintaining editorial authority. The ideal candidate values trust and clarity in their approach, thriving in flexibility and ambiguity.

Qualifications

• Proven track record as the primary marketing person or team of one at a startup.
• Experience in product marketing must be core strength.
• Demonstrated success in driving measurable results.

Responsibilities

• Establish marketing function and narrative for the startup.
• Drive strategy across all marketing efforts while executing as needed.
• Act as editorial authority on marketing initiatives.

Skills

Expert level in product marketing

Excellent copywriting and communication skills

Strategic thinking across the full marketing stack

Job description

A Toronto-based startup recruiting firm is seeking a Director of Marketing. The role involves establishing the marketing function and building a cohesive narrative. Candidates should possess expertise in product marketing with a proven track record in fast-paced startups. This position requires strategic oversight across all marketing initiatives while maintaining editorial authority. The ideal candidate values trust and clarity in their approach, thriving in flexibility and ambiguity.