Founding Head of Growth

Loravo; Montreal (administrative region); Hybrid; CAD 90,000 - 180,000; Full time

Benefits offered by this job

Equity compensation

Negotiable compensation

Job summary

Lodavo is Canada’s first prize-linked savings app, seeking a CMO/Head of Marketing to drive growth. The role offers negotiable equity or pay, with remote work options and strong potential for impact in a fast-growing fintech startup.

You’ll own social and creator marketing, the full funnel from acquisition to retention, and the content/SEO strategy across English and French. You’ll shape brand, recruit a marketing team, and push for rapid user growth and savings participation.

Qualifications

• Startup and tech interest and self-driven attitude.
• Interest in personal finance and problem solving.
• Comfort in front of a camera with minimal production support.
• Ability to spot trends early and act immediately.
• High agency and willingness to take ownership.

Responsibilities

• Lead social and creator marketing and produce content for posting.
• Own the funnel across paid, organic, brand and performance channels.
• Create and optimize content and SEO for bilingual audiences.
• Shape brand voice and messaging.
• Hire and build the marketing team when the time comes.

Job description

CMO, head of marketing, head of growth · negotiable equity or pay · remote open

Lodavo is Canada’s first prize-linked savings app. You connect the bank account you already use, and every $25 you save earns a free ticket in a weekly cash draw, with prizes up to $10,000. The app is live on both stores and people are using it. What we need now is someone who can get a lot more people using it.

Your title depends on your experience, how much time you can put in, and the results you get. So does everything else. CMO, head of marketing, head of growth: we’d rather work that out with the right person than decide it up front.

What you’d own

• Social and creator marketing, which is most of this job. Short-form video is what moves this product, so you’d be making and posting your own content, and setting the bar for the interns and creators who come after you.
• The whole funnel. Paid and organic, brand and performance, whatever gets more people to download the app and keep saving.
• Content and SEO. The site already ranks for a growing set of money searches in both languages, and where that goes next would be your call.
• Brand. What Lodavo sounds like, and why someone tells a friend about it.
• Hiring. The marketing team, when there is one, is yours to build.

What we’re looking for

• You’re genuinely into startups and tech, and you keep up without being told to.
• Personal finance interests you. No finance background needed, but you should find the problem worth solving.
• You’re good in front of a camera, and you don’t need a production crew to make something worth watching.
• You see a trend early and act on it the same day.
• High agency. You work out what needs doing and then it’s done, without waiting to be handed it.
• You want equity in something you helped build more than a title somewhere established.

How the terms work

• Compensation is negotiable: equity, pay, or a mix, sized to your experience, how much time you’re putting in, and the results you get. Some of the equity can be tied to milestones we agree on together.
• The title grows with the role. CMO, head of marketing, head of growth, whichever fits where you land.
• 996, full-time, or close to it. If you’d be doing this alongside something else at the start, say so and we’ll work out what’s realistic.
• We’d prefer someone in Montreal, Toronto or a big US city.