Flexible Social Media & Content Strategist

Heritage Park Historical Village; Calgary; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Flexible work arrangements

Comprehensive benefits

Pension 5% match

Paid time off

Park setting

Free park entrance

Employee discounts

Free parking

Job summary

Heritage Park is seeking a Social Media & Communications Specialist to lead digital-first storytelling and audience growth. You will craft content, manage social channels, and support broader communications efforts including newsletters and media relations.

You will collaborate with Marketing and Communications to align with park programming and priorities, while engaging with communities, partners and visitors to inspire park attendance and participation.

Qualifications

• Post-secondary education in Marketing, Communications, Journalism, or related field is required.
• Minimum 3 years of experience in content strategy or marketing.
• Proven knowledge of social media platforms and analytics.

Responsibilities

• Develop and execute platform-specific strategies to grow audiences and engagement across major platforms.
• Create, schedule and publish engaging, on-brand content including video and graphics.
• Write copy that resonates with a family-friendly audience and Heritage Park’s voice.
• Manage direct messages, inquiries and monitor user-generated content daily.
• Collaborate with internal teams to source content and tell compelling stories.
• Support media relations, press materials and newsletters as needed.
• Provide real-time social coverage during events, including some evenings and weekends.
• Ensure messaging consistency across media, digital and print platforms.

Skills

Strong social media knowledge

Content strategy

Analytical reporting

Communication skills

Education

Post-secondary education in Marketing, Communications, Journalism, or related field

Tools

Asana

Office 365

WordPress CMS

AI marketing tools

Job description

Heritage Park is seeking a Social Media & Communications Specialist to lead digital-first storytelling and audience growth. You will craft content, manage social channels, and support broader communications efforts including newsletters and media relations.

You will collaborate with Marketing and Communications to align with park programming and priorities, while engaging with communities, partners and visitors to inspire park attendance and participation.